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International

Home » Topics » International
  • Web
    May 22, 2025

    Analysis: Hispanic/Latino Consumer Momentum at Risk

    Beverage marketers have paid increasing attention in recent years to the booming Hispanic population in the US. This demographic cohort’s expanding buying power has created a key sales growth opportunity for consumer packaged goods makers. According to the US Census Bureau, about...

  • April 3, 2025

    Opening Thoughts: The Amalfi Coast

    My wife and I got away late last month for a vacation to Southern Italy’s Amalfi Coast. I was taking some time off but couldn’t help making a few casual beverage observations.

    First, when it comes to carbonated soft drinks, Coca-Cola appears to dominate the region. From the small local market near our Airbnb rental in tiny Conca dei Marini, to the trendy restaurants in mid-size Sorrento, there was always a Coke for sale. We didn’t stumble on a Pepsi until we hit a market in the much larger city of Naples.

    While this was no formal survey, the disparity actually makes sense to me, knowing something about Coca-Cola’s and PepsiCo’s global strategies. PepsiCo’s global beverage expansion strategy has historically focused...

  • February 4, 2025

    Briefs: PepsiCo Results, Tariff Watch, Monster Succession, SNAP Soda Bill, GLP-1, and More

    A collection of recent developments from around the industry to keep you up to speed...
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  • August 22, 2024

    Opening Thoughts: August 22, 2024

  • 1 lineup lead
    September 14, 2023

    BodyArmor Extends Flash I.V. to Powder. Will Take On Unilever’s Liquid I.V.

  • August 9, 2023

    Briefs: August 9, 2023

  • July 12, 2023

    Territory Changes and Deals: July 12, 2023

  • 2 lead
    April 19, 2023

    Buffalo Rock Latest Pepsi Bottler Eyeing Alcohol Distribution

  • December 19, 2022

    Territory Changes and Deals: December 19, 2022

  • December 19, 2022

    Coke Elevates Henrique Braun to President of International Development

  • Lead 2022 11 22
    November 22, 2022

    Coke Agrees to Share Profit From Alcohol Extensions With U.S. Bottlers

  • November 22, 2022

    Global Volumes Continue Rise from Pandemic-Era Crater

  • September 22, 2022

    Global Perspective: Post-Pandemic Era Brings Volume Upside in Most Coca-Cola, PepsiCo Global Markets

Read More
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