On May 14, BD broke news of Coke’s decision to discontinue Coca-Cola Energy in the US and Canada by the end of this year. The cola-flavored energy drink didn’t perform as expected in the US after its debut a year and a half ago, just ahead of the Covid-19 pandemic. Mass...
PepsiCo’s recent extension of Gatorade Zero into a protein-infused variant may be just the start of the brand as a functional platform, according to Gatorade SVP and General Manager Brett O’Brien.
