Beverage Digest. Premium insight, analysis, and data since 1982.
Subscribe
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Subscribe Now
  • Home
    • Home Page
    • Leadership Team
    • A Message From the Editor & Publisher
    • Contact Us
  • Join in
    • Join our email list!
    • The Breeze Podcast
  • Newsletter
    • Not Yet Subscribed?
    • Renew
    • Newsletter Archive
    • Latest Insights
    • Topic Browser
    • Multi-user License Inquiry
  • Fact Book
    • Fact Book 28th Edition
    • Download Your Fact Book
    • Purchase Historical Fact Books
  • Territory Maps
    • Not Yet Purchased?
    • Renew Your System Book
    • Download Your System Book
    • Purchase Historical System Books
    • Bottling-Related Articles
  • Alcohol
    • Blue Cloud Articles
    • Red Tree Articles
    • Blue Cloud Map (Newsletter subscription only)
  • Events
    • Future Smarts 2023
    • Past Events
      • Future Smarts 2022
      • Future Smarts 2021
      • Future Smarts 2020
      • Future Smarts 2019
  • Awards
    • Awards 2023
    • Past Awards
      • Awards 2022
      • Awards 2021
      • Awards 2020
      • Awards 2019
  • Sponsors
    • Sponsor Showcase
    • Request Sponsor Kit

COVID-19

Home » Topics » COVID-19
  • July 12, 2023

    Opening Thoughts: July 12, 2023

    For years, juice has been off limits for consumers who avoid sugar. Juice drinks, which generally contain very little actual juice and high sugar content, were certainly a no-no for these consumers. Then even 100% juice fell out of favor, despite a health halo, as warnings about sugar mounted, especially when it came to children. Sales of 100% OJ have declined for almost two decades, before the Covid pandemic brought a short reprieve. PepsiCo even sold off a majority stake of its Tropicana business to private equity firm PAI partners in 2021 to focus on higher growth products.

    But there is now some innovation to keep an eye on, with major juice brand Tropicana recently launching a Zero Sugar line of lemonade and fruit punch juice drinks with no artificial sweeteners. The products contain either 3% or 5% juice and are sweetened with stevia instead of sugar. Tropicana marketers pitch the new Zero Sugar line as “guilt-free.”

    I don’t usually review products, but I’ve tried the new Tropicana Zero Sugar line and the drinks are good. This is surely due to advancements in no-calorie sweetener technology.

    Tropicana is no stranger to stevia, having launched a stevia-sweetened product called Trop50 way back in 2009 just after the FDA made no objection to the natural sweetener’s use in food. The lower-sugar product (50% less than pure OJ) became a bright spot for the brand’s OJ lineup — but it still contained sugar. Trop50 addressed not only the sugar barrier, but also an aversion to artificial sweeteners expressed by some consumers (whether justified or not).

    Stevia technology — and sweetener systems in general — have come a long way since. Tropicana’s line of ...

  • July 12, 2023

    2023 Concentrate Pricing Up Double-Digits for Major CSD Brands

    Concentrate list pricing for flagship Coca-Cola, Diet Coke, Sprite, Coca-Cola Zero Sugar and other carbonated soft drinks produced by US Coke bottlers jumped...

    GREEN SHEET included: Concentrate-Pricing-2023-06-27

  • May 26, 2023

    Sparkling Water Q1 Category Results at Retail. Coke's AHA Slides.

    Sales of Coca-Cola’s sparkling water brand, AHA, have deteriorated amid competition with PepsiCo’s growing sparkling water brand, Bubly, according to new BD data. Both brands were created to take on ... Table included:

    Sparkling Water Brand Performance: Q1 2023

Read More
  • 1 lead web
    May 26, 2023

    Influencer-Driven Sports Drink Challenger Prime Bursts Onto Retail Scene, Grabs Share

  • April 13, 2023

    Pricing Coke and Pepsi in a Post-Pandemic World

  • February 1, 2023

    Powerade Targets Gatorade with New Formula, Packaging

  • November 22, 2022

    Global Volumes Continue Rise from Pandemic-Era Crater

  • October 20, 2022

    Briefs: October 20, 2022

  • September 22, 2022

    Global Perspective: Post-Pandemic Era Brings Volume Upside in Most Coca-Cola, PepsiCo Global Markets

  • 6 stock logos
    August 2, 2022

    Market Spills Plenty of Red For Beverage and Retail Stocks

  • August 2, 2022

    Coca-Cola Boosts Revenue Outlook Even as Execs Look Over Their Shoulders

  • July 15, 2022

    All Sport Owner Jel Sert Parlays Fla-Vor-Ice Popsicle Empire into Boozy Extension

  • June 7, 2022

    Bottlers: No 'Competitive Stupid Pricing’ During Memorial Day Holiday

Read More
Beverage-Digest
  • Contact Us
  • Privacy Policy
  • Terms Of Use

© 2023 Beverage Digest.
Design, CMS, Hosting & Web Development :: ePublishing

Follow us on social media