FTC Weighs in on Gatorade-Bodyarmor Advertising Dispute
Bodyarmor to Modify Approach or ‘Substantiate’ Claims, Agency Says
October 1, 2019
Bodyarmor sports drink has agreed to re-evaluate several of its advertising claims related to PepsiCo’s market-leading Gatorade following a dispute that reached the Federal Trade Commission. According to a Sept. 13 letter by the FTC, Bodyarmor has agreed to...