Private label offerings, which account for half of the plain bottled water market at retail, added 4 share points during the first nine months of this year, according to data tracked by BD. As shown in the Green Sheet attached to this issue, Coke’s Dasani and PepsiCo’s Aquafina brands each lost share. Shares for Coke’s Smartwater and PepsiCo’s Lifewtr were little changed for each brand. Nestlé’s brands, including Pure Life and Poland Spring, together shed more than 3 share points. The category as a whole gained +3.1% by volume.
RTD Tea. The category declined as the portfolios of Coca-Cola, PepsiCo, Keurig Dr Pepper and Arizona all posted volume declines for the period. Coke’s organic brand Honest declined almost -17%. Category bright spots were Lipton Pure Leaf for PepsiCo and Gold Peak for Coca-Cola.
Sports. While the sports drink category declined after being brought down by full-calorie versions of Gatorade and Powerade, zero-calorie variants of these No. 1 and No. 2 brands grew. Bodyarmor continued to take share, adding more than 2 points of share and growing +71%.
Data. The table on page 5 provides volume, dollar and price performance for the five major beverage categories and selected brands. The Green Sheet included with this issue details category and brand volume performance. The data covers supermarkets, c-stores, drug chains, mass merchandisers including Walmart, and some dollar/ club stores.
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