Katherine Lugar has been busy during her first year as president and CEO of the American Beverage Association. In October, she hosted the organization’s 100th anniversary celebration and advocacy summit in Washington DC, which included hundreds of beverage industry executives from across the US. Following months of negotiation and planning, Lugar also announced “Every Bottle Back,” which is the first collaboration between Coca-Cola, PepsiCo and Keurig Dr Pepper to reduce plastic waste (BD 11/13/19). The initiative incorporates expertise from the World Wildlife Fund, the Recycling Partnership and Closed Loop Partners. Next week, Lugar will present at BD’s Future Smarts conference in New York. We caught up with Lugar to discuss the past year and priorities for 2020. The following has been edited for clarity and space: