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Home » Hoist Looks for Capital to Make Timely Retail Push
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Hoist Looks for Capital to Make Timely Retail Push

Brand Looks to Capitalize on ‘Rapid Hydration’ Trend Without Going Into 'Hole.'

February 16, 2023

’We’re Not Desperate,” Co-founder Says, Thanks to Military Focus.

Military-focused isotonic brand Hoist is on the hunt for outside investment capital to help fund a deeper and eventually wider push into traditional retail markets, according to the brand’s founders. Hoist currently derives more than half of its revenue from US military sales, Co-founder and President Kelly Heekin told BD in an interview. Outside of the armed forces, Hoist’s traditional retail footprint comprises about...

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