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Boston Beer CEO Dissects Hard Dew Experiment and Distribution Reversal

Says Brand ‘Unfairly Beaten Up.’ Repeat, Velocity ‘Good’
March 20, 2024

In the summer of 2021, Dave Burwick’s career path collided with itself. That’s when Boston Beer, the maker of Sam Adams craft beer and Truly Hard Seltzer, announced a partnership with PepsiCo to create Hard Mtn Dew. Burwick was President and CEO of Boston Beer. Earlier in his career, he spent 20 years at PepsiCo, where he once managed the Mtn Dew brand before eventually becoming...


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Noteworthy Launches: March 20, 2024

Bubly Burst, Jones Soda, Plezi Nutrition, and More
March 20, 2024

PepsiCo has now launched a sweetened sparkling water called Bubly Burst, an answer to Talking Rain’s popular Sparkling Ice. Bubly Burst is an extension of PepsiCo’s flavored sparkling water brand, Bubly, which debuted in 2018. BD previously reported the expected Bubly Burst launch when PepsiCo gave a sneak peek to convenience retailers in October at the NACS show. Bubly Burst will be available nationally starting next week. Flavors are ...


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Briefs: March 7, 2024

March 7, 2024
A collection of recent developments from around the industry to keep you up to speed...
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Noteworthy Launches: March 7, 2024

March 7, 2024

As previously reported by BD, Gatorade Water is now available nationally in the US. The alkaline bottled water is the brand’s first unflavored water. To mark the occasion, PepsiCo rented ...


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Powder Boom: Liquid Death Adds ‘Death Dust’ Electrolyte Sticks

Kraft Heinz Adds Functional and Mixer Lines to Crystal Light
February 20, 2024

Introductions of powdered single-serve water enhancers continue to roll in, with significant extensions this month coming from both a notable emerging brand and a well established brand. This week, fast-growing canned water maker Liquid Death...


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Coke, Pepsi Systems Debate Case Pack Water Shift Away from DSD at Walmart

Move to Warehouse Delivery Under Serious Consideration
February 20, 2024

Proposal Seen by Some as ‘Slippery Slope’ for Direct Store Delivery.
Coca-Cola and PepsiCo Emphasizing Premium and Immediate Consumption Water

Serious discussions are underway in the US Coke and Pepsi systems about plans to ship Dasani and Aquafina case pack bottled water to Walmart by warehouse delivery instead of...


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Territory Changes and Deals: January 31, 2024

January 31, 2024

G&J Pepsi-Cola Bottlers announced it will invest $24 million to modernize a bottling plant and add a 77,000-sq-ft warehouse expansion at a facility in Columbus, Ohio.

C4 Energy maker Nutrabolt said it has taken a roughly 20% stake...

Collection of key deals from around the industry so you don't miss a beat...
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Pricing Watch 2024: CSD Concentrate Price Growth Moderated at Coca-Cola, PepsiCo

Finished Non-Carb, Energy Beverages Also Decelerated
January 18, 2024
GREEN SHEETS included: Concentrate-Pricing-2024-01-18

Concentrate list pricing for flagship Coca-Cola, Diet Coke, Sprite, Coca-Cola Zero Sugar and other carbonated soft drinks produced by US Coke bottlers rose +5.8% starting Jan. 1, according to BD sources. The increase is far less than the +27% increase implemented last July to cover higher input and product costs. At PepsiCo, concentrate pricing for brands including Pepsi, Pepsi Zero Sugar, Diet Pepsi, Mtn Dew and other CSDs produced by...


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Coca-Cola’s Red Tree Alcohol Unit to Launch Wine-Based Minute Maid Spiked

Multi-serve Glass Bottle Planned for Spring. Single-Serve Version to Follow. Plus: Coke Expands Lemon-Dou to India.
December 19, 2023

Coca-Cola’s Red Tree Beverages is planning a spring launch of the US alcohol unit’s first wine-based product, named Minute Maid Spiked. The drink was developed for the large percentage of legal drinking age consumers who regularly mix alcohol into non-alcoholic juice and juice drinks, including Minute Maid products, Red Tree ...


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Private Label CSDs Jumped +7.2% in Nine-Month Retail Data

As Pricing Growth Now Decelerates, Private Label Pressure Wanes.
December 19, 2023

Private label carbonated soft drink volume jumped +7.2% at US retail during the first nine months of this year, according to BD data, as persistent grocery inflation pressured price-sensitive consumers. Private label CSDs also gained a half-point of ...


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