Increased Velocity a Focus for Key Brands Like Pepsi, Gatorade, Bubly
September 27, 2023
Executives from PepsiCo’s company-owned and independent bottling system met recently in Dallas to discuss 2024 market plans. PepsiCo Beverages North America CEO Kirk Tanner opened the meeting with a challenge to strive for “five-star excellence” when it comes to selling, service, sustainability, profit, and market share. “Three-star is good enough. Five-star is exceptional,” he said. “It is all about resetting our expectation for
Ninja's New Thirsti Drink System Takes on SodaStream
August 30, 2023
PepsiCo’s SodaStream has new competition from kitchen appliance maker Ninja. The Ninja Thirsti Drink System launched in late July. The company sent me a unit to try. Here are my observations:
— The primary difference in Thirsti versus SodaStream is that drinks are produced by the glass instead of by the bottle. With SodaStream and most other sparkling water appliances, including Aarke and Drinkmate, water is carbonated inside a multi-serve bottle. The user removes the bottle and pours in flavor syrup, shaking the mixture by hand. With Thirsti, water is drawn from a reservoir that is refillable and removable for fridge chilling. Changeable concentrate pods automatically release...
Pure Life, Smartwater, Arizona Show Dollar Growth Leadership
August 30, 2023
All non-carbonated beverage categories tracked by BD grew pricing and dollars at retail during the first six months of this year, according to BD data. As shown in the table below, all categories also posted a volume decline. Sports drinks posted the largest dollar and pricing gains, as well as the deepest volume decline (see related story HERE). Bottled water outperformed all other categories on a volume basis...
Turning Point? Pricing, Dollar Gains Decelerate. Volume Loss Widens.
August 9, 2023
The US carbonated soft drink category at retail raised pricing by a high-double-digit percentage during the first half of 2023, generating +13.2% dollar sales growth. Volume declined by -3.5%, however. Meanwhile, as shown in the table, private label soft drinks gained volume share against category leader Coca-Cola and No. 2 PepsiCo. Keurig Dr Pepper posted a slight share gain, bringing the company’s CSD portfolio within three
Beverage pricing growth in the US for both Coca-Cola and PepsiCo is likely to decelerate during the second half of this year, mostly as the rate of input cost inflation slows, according to those companies’ leaders. During analyst calls and interviews with BD during the recent spate of second-quarter earnings reports, executives said pricing for the second half of this year will be driven primarily by increases already
Green Sheet Details Promotional Holiday Pricing in Five Markets
July 12, 2023
US consumers paid more for promoted carbonated soft drinks during this year’s Fourth of July holiday than last year at five chains surveyed by BD. Using store promotional circulars, BD compiled promotions at stores in Chicago, Los Angeles, Louisville, Idaho Falls, and Miami, comparing them to deals from last year’s flyers. Both periods included the federal July 4th holiday. The Green Sheet with this story compiles promotions culled from the...
AHA Volume Down -42%. PepsiCo’s Bubly Grows. LaCroix Slips
May 26, 2023
Sales of Coca-Cola’s sparkling water brand, AHA, have deteriorated amid competition with PepsiCo’s growing sparkling water brand, Bubly, according to new BD data. Both brands were created to take on ...
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Coca-Cola’s Topo Chico sparkling water brand has launched a premium line infused with fruit juice and herbal extracts called Topo Chico Sabores. Flavors are Tangerine with Ginger, Blueberry with Hibiscus, and Lime with Mint.
Chamberlain Coffee, the bagged coffee brand founded by YouTube influencer Emma Chamberlain, has launched a line of ready-to-drink canned lattes through Walmart. Flavors are Cold Brew Latte, Mocha Latte, Cinnamon Bun Latte, and Vanilla Latte....
Bottled Water Category Shines, While RTD Tea, Enhanced Waters Shed Volume
March 16, 2023
US non-carbonated beverage categories tracked by BD posted strong retail pricing growth in 2022 as manufacturers sought to offset higher costs for everything from packaging to transportation. In the face of higher pricing, volume sales declined meaningfully for...