PEPSICO LAUNCHES TEEN WATER. PepsiCo has launched a new “juice water” brand for teens. Frutly has no added sugar, no artificial sweeteners, and 60 calories per...
Late last night, Nestlé announced an agreement to sell its Pure Life and regional bottled water brands, as well as its ReadyRefresh beverage delivery unit, to private equity firms...
Keurig Dr Pepper has a path to “a sizeable deal in the near future,” analysts at Consumer Edge Research concluded in a Jan. 27 report. The analysts, led by Brett Cooper, connected several dots, including KDP’s recent addition of two finance experts to its board. BD explores the possibilities.
Pandemic-related challenges for the global Coca-Cola system showed up in the US stock market last year as well. Coca-Cola, and bottlers Coca-Cola Consolidated, Coca-Cola European Partners, and Coca-Cola Femsa all...
While Boxed Water is Better represents a small fraction of the packaged water category, the company has captured an outsized share of social media and celebrity attention since its founding in 2009. That’s in large part due to the purified water brand’s strikingly plain carton within a premium water category dominated by sculpted plastic bottles. With a package made mostly of paper, Boxed Water has helped drive the consumer conversation around packaging sustainability, an issue that will only grow in impact and importance during this decade. We spoke to Boxed Water’s Chief Marketing Officer Robert Koenen about growth prospects and how the company is coping with the COVID-19 pandemic...