BlueTriton’s Pure Life Overshadowed by Regional Water Brands.
BodyArmor Bucks Pricing Trend.
Pricing growth accelerated during the first quarter of 2022 for all major non- carbonated beverage categories tracked by BD, as shown in the table below. Plain bottled water, flavored and enhanced waters, and sports drink all posted volume and dollar sales growth. Pricing gains for ready-to-drink tea and juice drinks were enough to offset declining volume in those categories.
GREEN SHEET. The Green Sheet with this story details retail performance for select brands within the water, sports drinks, ready-to-drink tea, and shelf- stable juice categories during the first quarter of this year. The multi-outlet data in the Green Sheet covers supermarkets, c-stores, drug chains, mass merchandisers including Walmart, some club stores, dollar chains and the military channel. The data draws from two separate information sources. Data points were chosen to provide the best possible metrics for the brands, companies and categories for which data is provided.
PURE LIFE SLIPS. In plain bottled water, BlueTriton’s regional brands posted volume and dollar growth despite higher pricing. However, BlueTriton’s national brand Pure Life posted declines by volume and dollars as pricing also fell. Pure Life’s dollar share fell below that of the regional Poland Spring brand. BlueTriton acquired the brands from Nestle Waters North America in late March 2021.
POWERWATER SLIDE. PowerWater, Coca-Cola’s answer to PepsiCo’s Propel, posted double-digit percentage declines by volume and dollars amid +6.0% higher pricing. Propel, meanwhile, cut pricing -1.9% and posted double-digit percentage volume and dollar sales increases.
GATORADE ZERO REMAINS STRONG. BODYARMOR BUCKS CATEGORY PRICING. Gatorade Zero continued to outpace the volume and dollar performance of core Gatorade within PepsiCo’s sports drink portfolio. The brand also generated higher pricing. For Coca- Cola, BodyArmor cut pricing by -0.3% in a category where pricing jumped +17.1%.
© 2022 Beverage Digest.
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