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Home » Topics » Water

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Driftwell

PepsiCo to Launch Relaxation Water in 4Q

Driftwell to Address White Space in Helping People Sleep
September 14, 2020

PepsiCo is set to launch a new relaxation water called Driftwell later this year that was born of an internal employee contest hosted by Chairman and CEO Ramon Laguarta. The product will target what PepsiCo says is a $1 billion a year over-the-counter ...


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virtual

Pepsi System Meets to Discuss 2021 Plans, Innovation

Company Believes ‘It’s Our Time’
September 11, 2020

For the second time in four years, PepsiCo and key bottling system executives met online instead of in person for an annual meeting to review the next year’s marketing and distribution plan. The following details of the meeting are based on information provided by multiple sources.


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Territory Changes and Deals: September 11, 2020

September 11, 2020

Unilever has agreed to acquire Liquid IV, the maker of a powdered electrolyte drink for oral rehydration... plus, a fast-paced collection of other industry deals both in the US and abroad.


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Territory Changes and Deals: August 28, 2020

August 28, 2020

PEPSICO OPENS SALES CENTER. PepsiCo Beverages North America has opened a 200,000-square-foot sales and distribution center... and MORE


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Coke Announces Massive Global Reorganization

Plus: CCNA Looks to Shed Non-Carb Assets
August 28, 2020

Coke’s far-reaching global reorganization raises deep questions for Coca-Cola North America (CCNA). Coke will pare 17 existing global business units to nine. Plus CCNA looks to shed non-carb assets, and a new leader takes over with lessons from Latin America.


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Briefs: August 12, 2020

August 12, 2020

SodaStream collaborated with the Hadassah Ein Kerem Hospital in Israel to produce an oxygen machine for COVID-19 patients with mild to moderate condition; the device is called StreamO2 …


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Nestlé Bottled Water Decline Persists During 1H 2020

Sports Drinks, RTD Tea Grow During COVID-19 (Green Sheet)
August 12, 2020

As Nestlé considers jettisoning most of its North American bottled water business (BD 6/23/20), national brand Pure Life and the company’s regional brands posted...


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Briefs: July 29, 2020

July 29, 2020

COKE 2Q RESULTS. On July 21, Coca-Cola reported second-quarter results that were heavily impacted by the COVID-19 global pandemic. Organic revenue declined...


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lemon-perfect-wide

Lemon Perfect Scores Fast Big Geyser Launch

Trendy Offering Beats Pandemic in NYC
July 29, 2020

Early in the days of the COVID-19 pandemic in the US, Big Geyser COO Jerry Reda considered delaying the April New York City launch of Lemon Perfect, a cold-pressed lemon water founded by a former college basketball coach. “It is extremely difficult to...


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Territory Changes and Deals: July 15, 2020

July 15, 2020

Coca-Cola Florida is planning a new...


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