Keurig Dr Pepper’s repackaged and reformulated Bai is reaching store shelves now with the tagline, “It’s WonderWater.” The new formula adds electrolytes and zinc. The new taste is sweetened only with stevia for all flavors. The refreshed bottle body is made from 100% recycled content....
A Rockstar branded vodka canned cocktail is available in Canada. Rockstar Vodka contains 6.9% alcohol by volume.
Coca-Cola’s BodyArmor brand and Dude Perfect have teamed up for a limited time summer flavor called Perfect Pop. BodyArmor is the official sports drink of Dude Perfect, a sports and comedy group that gained a wide following by posting videos of...
Sparkling water brand Nixie has launched a line of organic zero sugar sodas sweetened with stevia. Flavors are Cola, Root Beer, and Ginger Ale. The drinks, packed in 12-oz standard cans, are available at...
In case you missed the April Fool’s Day fun this month, here’s a recap of some of the beverage gags that came across our desk and social media feeds:
7-Eleven — The convenience store chain announced a sparkling water flavor based on its signature roller grill hot dog. The drink promised the “mouthwatering experience” of a 7-Eleven hot dog, including the ketchup and mustard. The gag was used to pitch a very seltzer collaboration with Miracle Seltzer.
Poppi — Gut soda Poppi teased fans with a set of licensing deals with famous candy and snack brands: Ring Poppi, Poppi-tarts,
PepsiCo and Lipton have launched a Pure Leaf Zero Sugar Sweet Tea nationally in the US. Sweetened with sucralose and acesulfame potassium, the ready-to-drink bottled tea contains no calories. The drink, packaged in an 18.5-oz single-serve carafe, will retail for $2.49 per bottle. It’s the first zero sugar tea produced in the US by the PepsiCo’s Lipton tea joint venture with Unilever. In an interview with BD, North America Pepsi Lipton Partnership GM Julie Raheja-Perera pointed out that...
Kraft Heinz Adds Functional and Mixer Lines to Crystal Light
February 20, 2024
Introductions of powdered single-serve water enhancers continue to roll in, with significant extensions this month coming from both a notable emerging brand and a well established brand. This week, fast-growing canned water maker Liquid Death...
Talking Rain has launched a Starburst line of Sparkling Ice flavors based on the taffy-like candy. The flavors are Cherry, Lemon, Orange, and Strawberry and the drink is formulated to have a “creamy, candy mouthfeel,” according to Talking Rain...