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Home » Topics » Latest Insights

Latest Insights
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aha3

Coca-Cola Details Launch Plans for New Aha Sparkling Water

Brand to Challenge LaCroix, Bubly, Polar; Looks to Make Up Lost Ground.Punchier Flavors, Trendy Flavors and Caffeine Lead Effort to Stand Out From Crowd
November 13, 2019

Coca-Cola has now confirmed details of its mainstream sparkling water launch, which we first wrote about in August (BD 8/29/19). Called Aha, the brand’s March debut will challenge National Beverage’s LaCroix and PepsiCo’s Bubly. Until now, Coke has resisted entering the mainstream sparkling water category with a sweeping challenger, opting instead for line extensions of Dasani and Smartwater, plus Topo Chico. Aha marks a reversal of that strategy as Coca-Cola aims to capitalize on the struggles of market leader LaCroix while slowing down the relatively unchecked growth of category disruptor Bubly. Aha’s success will depend largely on Coke’s ability to grab consumers’ attention in a crowded category that offers little differentiation between mainstream formulas.


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Coca-Cola-Femsa-Logo

Mexico’s Femsa Hasn’t Lost Interest in US, Despite Texas Blockade

Meanwhile, Could Femsa Really Sell Stake in Coke Bottler?
November 13, 2019

During an Oct. 28 conference call with analysts, Femsa CEO Eduardo Padilla said the Mexico-based company remains interested in expanding into the US convenience store market. The company, which controls Latin American bottler Coca-Cola Femsa, also owns Oxxo, the largest chain of convenience stores in Mexico and Latin America with about 18,000 locations. Padilla’s comment was in response to


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aha2

New Details of Coke's AHA Sparkling Water Launch

Lineup to Include Caffeinated Versions
November 7, 2019

Coca-Cola has now confirmed details of its mainstream sparkling water launch, which we first wrote about in August. Called Aha, the brand’s March debut will challenge National Beverage’s LaCroix and PepsiCo’s Bubly. Until now, Coke has resisted entering the mainstream sparkling water category with a sweeping challenger, opting instead for line extensions of Dasani and Smartwater, plus Topo Chico. Aha marks a reversal of that strategy as Coca-Cola aims to capitalize on the struggles of market leader LaCroix while slowing down the relatively unchecked growth of category disruptor Bubly. Aha’s success will depend largely on Coke’s ability to grab consumers’ attention in a crowded category that offers little differentiation between mainstream formulas. The following details of the Aha launch are based on Coca-Cola and system sources:


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newsalert

Coke, Pepsi, Dr Pepper to Cut Plastic Waste Together

Will Spend $100M to Improve US Recycling
October 29, 2019

In Washington DC, Coca-Cola, PepsiCo and Keurig Dr Pepper announced a joint US initiative organized by the American Beverage Association to reduce plastic waste from bottles. The program, called...


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Stock Watch: YTD Beverage, Retailer Share Price Performance

Coke Consolidated, Target Soar. National Beverage, UNFI Suffer Heavy Declines
October 28, 2019

Beverage company stocks tracked by BD have generally fared well this year through Oct. 21. Coca-Cola Consolidated led gainers with an almost...


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International Perspective: 3Q Coke, Pepsi Global Volumes

Latin America Results Mixed
October 28, 2019

Beverage volume sales gains in Brazil decelerated for both Coke and PepsiCo during the third quarter, while each of the companies showed improvement in China. For Coke, Japan posted a lower...


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CSD3q2019

CSD Performance at Retail: First-Nine Months 2019

Category Pricing Up +4.6%. Coke Zero Gains Big As Diet Coke Underperforms. Diet Pepsi Dollar Sales Grow +3.5%.
October 28, 2019

Coca-Cola grew US carbonated soft drink (CSD) dollar and volume sales during the first-nine months of this year, according to retail data tracked by BD. The company outpaced the...


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gfuellarge

G Fuel Eyes Retail Expansion for new RTD; Ramps Up Production

October 28, 2019

G Fuel plans to test retail sales of its new canned energy drink in as many as three states starting in January, CEO Cliff Morgan told...


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vpx

Judge Says Bang Owner ‘Fails’ to Meet Requirements to Stop Monster Reign

Bang’s Reign to Launch Next Month, CEO Says
October 28, 2019

A federal judge in Florida has denied a request for a preliminary injunction by Bang Energy-owner Vital Pharmaceuticals (VPX) to stop Monster Beverage from distributing its Reign Total Body Fuel energy drink in its current trade dress. In March...


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celsius

Celsius, Adrenaline Shoc See Expansion

October 15, 2019

BD caught up with Celsius and A Shoc during the recent NACS show in Atlanta. Celsius CEO John Fieldly said the company has embarked on aggressive plans to...


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