Brand Slowed as Aggressive Immigration Enforcement Dampened Hispanic Consumer Demand
November 19, 2025
Category Dollars Grew +4.3% at US Retail. Volume Fell Slightly
PepsiCo’s CSD Portfolio Lost Share. KDP’s Portfolio Gained
The Coca-Cola Co’s surprising carbonated soft drink (CSD) decline, driven by brand Coke, continued into the third quarter of 2025 at US retail as the Trump Administration’s aggressive immigration enforcement kept Hispanic consumers away from stores and some consumers ...
SPARKLING WATER CATEGORY GREW. The US sparkling water category grew +2.6% by volume and +7.2% by dollars at retail for the first nine months of 2025, according to BD data. As shown in the Green Sheet with this report, volume leader LaCroix by National Beverage posted volume and dollar sales...
Diet Coke is capitalizing on its current social media renaissance by bringing back Diet Coke Lime, complete with retro packaging. The drink hit shelves nationwide this week. “Known for its crisp refreshment with a zesty lime twist,” Coca-Cola said in a statement, “Diet Coke Lime was a breakout...
RTD Coffee and Tea Categories Post Volume and Dollar Declines
September 17, 2025
La Colombe RTD Coffee Now Bigger Than Dunkin’ Brands on Volume Basis
Lipton, Arizona, Snapple RTD Teas Fall
The US protein shake category grew at retail during the first half of this year, as growth in Fairlife Core Power outpaced the category and market leader ...
Jefferies Consumer Survey Finds Affordability Pressure Stronger Than Desire to Cutback
September 17, 2025
Bernstein Report Concludes Mixed Bag of Cyclical and Structural Concerns at Play
In a new report, beverage analysts at Jefferies conclude alcohol moderation among US consumers has less to do with changing habits than with changing wallets. In a survey of ...
Rapid Hydration Remains Growth Engine. Prime Leaves Hole
The US sports drink category at retail has shown no signs of a rebound in 2025 following declines both in 2024 and during the first quarter of this year, according to BD data. For the first half of 2025, sports drink sales...