Lower Drinking Rates Opportunity for Non-Alcohol Producers?

A new Gallup Poll found that the proportion of US adults who consume alcohol — 54% — reached the lowest point since the survey was started in 1939, according to a...

Plus, Latest U.S. Retail Data Shows CSD Pricing Accelerated

Fourth of July promotional activity for carbonated soft drinks appeared...

The ready-to-drink protein shake category continued to post booming growth rates at US retail during the first quarter of this year, according to BD data. As shown in the Green Sheet with this story, volume sales...

We thought we’d have some fun in today’s newsletter reminiscing about the 40th anniversary of Coca-Cola’s dramatic reversal of the New Coke formula change in 1985. Check out the story on page 11. Beverage Digest Founder Jesse Meyers writes about a meeting in Rye Brook, New York with Coke legends Roberto Goizueta and Donald Keough, where the executives confirmed the top-secret New Coke project. You can also read (and see) Beverage Digest’s original reports on the New Coke launch and the company’s reversal less than three months later.

The New Coke episode came during...

Prime Hydration Decline Deepened. BodyArmor Decline Decelerated

Green Sheets: Sports Drinks, Sparkling Water, Bottled Water

The US sports drink category at retail declined during the first quarter of this year as Prime Hydration continued

I returned last week from a 2,000-mile motorcycle trip to a Harley-Davidson rally in Springfield, Missouri. For those interested, I ride a 2025 Street Glide Ultra. Our route took us through Tupelo, Mississippi to see Elvis’ birth home, and then to Elvis’ Graceland...

US Energy drink category growth at retail accelerated during the first quarter of this year following a sluggish 2024, according to BD data. The category posted sales growth of...

In a flip-flop, regular Pepsi-Cola outperformed regular Coca-Cola at US retail during the first quarter of this year, according to BD data. As shown in the...