Celsius Takes Revenue Hit. KDP-Aligned C4 and Soon-to-Be-Owned Ghost Outperform.

Molson Coors Now Controls Zoa. Alani Nu Breaks Out.

US Energy drink leaders Monster and Red Bull underperformed the category at retail for the first nine months of this year, according to BD data. Monster posted a -1.9% volume decline and a -1.6% dollar decline. Red Bull volume sales fell -3.8% as dollar sales grew +2.8%. The two brands, which make up more than half of category volume, lagged a US energy category that posted volume and dollar sales

CSD Priorities to Include Minicans, Flavors, Zero Sugar.

Gatorade Will Look to Deepen Gen Z Ties. Plus, New Energy for Rockstar.

Executives and operators from PepsiCo’s North America bottling system met recently in Las Vegas to discuss market plans for 2025. Ram Krishnan, who took over in January as CEO of PepsiCo Beverages North America, urged the audience...

CSD Priorities to Include Minicans, Flavors, Zero Sugar.

Gatorade Will Look to Deepen Gen Z Ties. Plus, New Energy for Rockstar.

Executives and operators from PepsiCo’s North America bottling system met recently in Las Vegas to discuss market plans for 2025. Ram Krishnan, who took over in January as CEO of PepsiCo Beverages North America, urged the audience

Keurig Dr Pepper’s repackaged and reformulated Bai is reaching store shelves now with the tagline, “It’s WonderWater.” The new formula adds electrolytes and zinc. The new taste is sweetened only with stevia for all flavors. The refreshed bottle body is made from 100% recycled content....

A Rockstar branded vodka canned cocktail is available in Canada. Rockstar Vodka contains 6.9% alcohol by volume.

Coca-Cola’s BodyArmor brand and Dude Perfect have teamed up for a limited time summer flavor called Perfect Pop. BodyArmor is the official sports drink of Dude Perfect, a sports and comedy group that gained a wide following by posting videos of...

Coca-Cola’s stock outperformed PepsiCo, Keurig Dr Pepper, and the S&P 500 Consumer Staples index during the first six months of this year. Coca-Cola’s shares grew +8.0%, beating the 7.5% gain by the index while...

Plus, 4-Week Retail Data Shows Stable Pricing Growth Across Categories.

An informal BD survey of July 4 weekend holiday pricing revealed a more muted promotional environment for a key carbonated soft drink (CSD) package compared to 2023. BD reviewed...