With the global COVID-19 pandemic continuing to spread, Beverage Digest held the first ever virtual version of its annual Future Smarts conference. The Dec. 7 live streamed event featured 11 speakers, including executives from Coca-Cola, PepsiCo, Keurig Dr Pepper, Nestlé Waters and Molson Coors Beverage. Speakers from Coca-Cola United, Kitu Life, Lemon Perfect, and PureCircle offered insights on everything from distribution to consumer trends. Much of the day’s conversation...
On Dec. 7, an emergency arbitrator ordered Bang Energy owner Vital Pharmaceuticals to stop actions to take distribution back from PepsiCo. VPX must “cease any and all actions” to sell to PepsiCo’s Bang customers, distribute products in PepsiCo’s Bang territories, or “take back” territories or customers from PepsiCo, the arbitrator wrote...
Bang Ordered to ‘Cease’ Activity in PepsiCo Distribution Territory
December 8, 2020
An emergency arbitrator has ordered Bang Energy for now to stop actions to take distribution back from PepsiCo. The interim ruling filed today also orders Bang owner Vita Pharmaceuticals to abide by the terms of its distribution agreement with PepsiCo during the contract’s three-year notice period...The full court document is available for Beverage Digest subscribers HERE.
Pepsico Has Said It Remains the Exclusive Distributor of Bang in the US.
December 4, 2020
Following Bang Energy’s termination of its 10-year distribution deal with PepsiCo and subsequent lawsuit, BD requested interviews with Bang Founder and CEO John H. “Jack” Owoc and other company officials. Owoc, on behalf of Bang Energy, agreed to answer written questions by email.
Given the high interest in the sudden dispute between Bang, one of the most important energy brands to emerge in recent years, and PepsiCo, a multinational food and beverage company, Bang’s emailed responses to BD’s questions have been included below in full, unedited.
Energy Drink Maker Claims PepsiCo Breach, Interference
December 1, 2020
A 10-year distribution agreement between Bang Energy and PepsiCo that began just eight months ago has devolved into confusion and a lawsuit. On Nov. 25, bang owner Vital Pharmaceuticals, also known as VPX, sued PepsiCo in US District Court in Florida alleging that PepsiCo has breached the agreement and interfered with Bang’s business relationships. The lawsuit, reviewed by BD, comes ...
Rivera Addresses North America Bottlers, Shares Vision for ‘Moonshot’
December 1, 2020
Franchise bottlers for Coca-Cola’s North America Operating Unit recently met virtually to review innovation and system execution plans for 2021. Those plans will center on growing the base business, relaunching innovation that was disrupted in 2020, and introducing “purposeful” innovation, according to multiple sources who attended...
PepsiCo Executive Calls Decision ‘Confusing’ Given Progress
November 17, 2020
Updated: Bang Energy has cancelled its master distribution deal with PepsiCo without cause, according to a termination letter released by Bang this morning. PepsiCo's SVP of Energy Integration Eric Hanson spoke to BD about the termination in an exclusive interview ...