Bang’s rapid market share gains this year have generated heated industry discussion about the fate of Monster and disruption within the energy category. Coca-Cola bottlers, meanwhile, are rolling out Monster’s answer, Reign. Since Reign’s late March debut, BD has spotted the product mostly in the convenience channel. Photos of cooler placements are from a Pilot outside Orlando, a QuikTrip outside Atlanta and a 7-Eleven in New Jersey. We also found a significant activation at ...
Bottler View. To get a broader view of the rollout on the ground, BD reached out to a number of Coca-Cola bottling system executives...
Coke Proceeds Amid Related Arbitration With Monster Energy
March 28, 2019
Coca-Cola will launch its first-ever Coke branded energy drink Monday in Hungary and Spain. The product is the subject of arbitration between Coke and Monster Beverage. Read on for more insights, details and perspective related to this launch.
The company has launched an Orange Vanilla Coca-Cola and Orange Vanilla Coca-Cola Zero Sugar. The products will be fully available by the end of the month, the company said. Packaging will include the red disc and colored neck band that is part of Coke’s global “One Brand” design strategy
In a Jan. 24 report, analysts at RBC Capital Markets compared the portfolios and social media data for Monster Beverage and Bang Energy. Bang gained attention from analysts last year as a potential threat to Monster’s core energy offerings (BD 10/26/18).