Monster to Slim Bang Portfolio, Broaden Manufacturing Range
August 9, 2023
On July 31, Monster Beverage completed its $362 million acquisition of bankrupt Bang Energy owner Vital Pharmaceuticals (VPX). Last week, Monster confirmed that Coca-Cola and its bottlers will distribute Bang globally, with a US rollout to begin this quarter. “As a result, there will be a
Coca-Cola Bottlers Eager to Distribute Bang Energy, They Say
July 12, 2023
Bang Energy owner Vital Pharmaceuticals won approval from a Florida bankruptcy judge today for a $362 million acquisition of most of the company’s assets by major creditor and competitor Monster Beverage.The companies formaly announced the asset purchase agreement July 3 after the Federal Trade Commission ended an antitrust review early. The sale would include...
Green Sheet Details Promotional Holiday Pricing in Five Markets
July 12, 2023
US consumers paid more for promoted carbonated soft drinks during this year’s Fourth of July holiday than last year at five chains surveyed by BD. Using store promotional circulars, BD compiled promotions at stores in Chicago, Los Angeles, Louisville, Idaho Falls, and Miami, comparing them to deals from last year’s flyers. Both periods included the federal July 4th holiday. The Green Sheet with this story compiles promotions culled from the...
Concentrate list pricing for flagship Coca-Cola, Diet Coke, Sprite, Coca-Cola Zero Sugar and other carbonated soft drinks produced by US Coke bottlers jumped...GREEN SHEET included: Concentrate-Pricing-2023-06-27
The sale process for bankrupt Bang Energy may finally be headed for a conclusion in late June after a two month delay. A bankruptcy judge in Florida has set a sale hearing date for June 30 to approve a winning bidder. That hearing date could yet be pushed back, however. According to BD sources, remaining bidders are...
Monster and Red Bull Power Growing Energy Category
May 26, 2023
Celsius moved up two spots to the No. 3 energy drink at US retail behind Monster and Red Bull after doubling sales during the first quarter of this year, according to BD data. As shown in the table...
Table included:
Liquid refreshment beverage sales across all US measured and unmeasured channels in 2022 grew +0.9% by volume and +11.3% by value. The dollar growth — fueled by inflationary pricing as manufacturers offset higher operating and input costs...
Tables included:
Table 1: U.S. LRB Category Volume and Dollar Performance 2022
Table 2: Top U.S.Carbonated Soft Drink (CSD) BrandsTable 3: Top U.S. Liquid Refreshment Beverages (LRB) Trademarks