Energy - Articles - Page 12

Briefs: February 23, 2022

February 23, 2022

A collection of recent developments from around the industry to keep you up to speed...

Red Bull, Bodyarmor Grow Most In 2021, IRI/BCG Study Says

February 23, 2022

Red Bull was the “growth leader” among large US consumer packaged goods companies last year, according to a newly released report by IRI and Boston Consulting Group. The global energy drink maker grew...

Canopy Growth’s ‘Total Mood Management’ Strategy

Innovation Chief Julian Cohen Explores Cannabis Drinks for Energy, Relaxation, Sleep

February 9, 2022

Canopy Growth Chief Innovation Officer Julian Cohen says the company views cannabis as a consumer product, just like beverages and snacks. He sees an opportunity for cannabis to play in a “beneficial” beverage space in which cannabis and other functional ingredients such as vitamins, antioxidants and adaptogens are blended to “deliver on the promise of what we call total mood management.” In a separate interview, Canopy Chief Product Officer Tara Rozalowsky provided an update on the company’s US business and Quatreau’s launch.

Briefs: January 25, 2022

January 25, 2022

A collection of recent developments from around the industry to keep you up to speed...

Zoa Looks to Notch $20m in Sales in Debut Year With Backing From Dwayne Johnson

December 17, 2021

Zoa, the energy drink distributed by minority investor Molson Coors Beverage and backed by megastar actor Dwayne “The Rock” Johnson, looks to generate about $20 million in sales this year since the brand’s launch in March. According to data...

Briefs: November 17, 2021

November 17, 2021

A collection of recent developments from around the industry to keep you up to speed...

PepsiCo Renames MTN Dew Rise Energy After NY Judge's Surprise Rulings

Discards ‘Rise’ in Name After Trademark Challenge by Rise Brewing

November 17, 2021

PepsiCo has changed the name of Mtn Dew Rise Energy following a judge’s trademark ruling against the company, PepsiCo confirmed to BD first last week. The new name will be Mtn Dew Energy, which drops the word ...

Territory Changes and Deals: November 2, 2021

November 2, 2021

A collection of key deals from around the industry so you don't miss a beat...

Energy Drinks at Retail, 9-Months 2021

Category Leaders Employ Varying Pricing Strategies to Grow This Year

November 2, 2021

The top-3 US energy drink leaders all posted double-digit growth rates that outpaced the category this year while employing disparate pricing strategies, according to BD data (see table). Red Bull grew ...

Industry Reaches Halfway Mark to 20% Calorie Reduction Target

Sugarless Sports, Energy Drink Options Helped Accelerate Progress

November 2, 2021

Growth in low- and no-calorie carbonated soft drinks (CSDs), sports drinks, and energy drinks in recent years has accelerated a decline in beverage calories consumed by Americans, according to ...

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Briefs: February 23, 2022

Red Bull, Bodyarmor Grow Most In 2021, IRI/BCG Study Says

Canopy Growth’s ‘Total Mood Management’ Strategy

Briefs: January 25, 2022

Zoa Looks to Notch $20m in Sales in Debut Year With Backing From Dwayne Johnson

Briefs: November 17, 2021

PepsiCo Renames MTN Dew Rise Energy After NY Judge's Surprise Rulings

Territory Changes and Deals: November 2, 2021

Energy Drinks at Retail, 9-Months 2021

Industry Reaches Halfway Mark to 20% Calorie Reduction Target

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