Starting this weekend, Monster Beverages will be free to sell everything from soft drinks to bottled waters outside the Coke system anywhere in the world, including in the US. The contractual waypoint has set off speculation...
On April 28, PepsiCo announced an exclusive agreement with Vital Pharmaceuticals to distribute Bang Energy in the US (BD News Alert 4/28/20). The alliance gives PepsiCo access to a brand that has surpassed Rockstar as the third largest energy drink, and to a performance energy category that has attracted new competitors including...
Also Closes $3.85 Billion Rockstar Energy Acquisition
April 28, 2020
PepsiCo just announced an exclusive agreement to distribute Bang Energy in the US. The deal, effective immediately, comes as PepsiCo also has closed the $3.85 billion acquisition of Rockstar Energy. Terms of the agreement with Bang owner VPX Pharmaceuticals...
COVID-19 UPDATES. States have been expanding access to online grocery delivery and pickup service for SNAP recipients in response to safety concerns during the...
The COVID-19 disruption extended through last week’s important Easter holiday sales period. Large family gatherings and community egg hunts were shut down across the country. The holiday also came on the heels of a month of extreme grocery stock-up in April. BD took a look at...
The tumult during the first quarter of 2020 amid the global COVID-19 virus outbreak was reflected in all beverage stocks tracked by BD. In many cases, the declines reversed gains posted for...
Pantry loading this month by US consumers reacting to the COVID-19 crisis wasn’t limited to large hydration categories, according to all-outlet US data provided to BD by Nielsen. As shown in the table on the next page, categories and segments ranging from carbonated soft drinks to kombucha saw significant...
On March 11, PepsiCo announced an agreement to buy Rockstar Energy for $3.85 billion plus $700 million worth of tax benefits payable over 15 years (BD Email News Alert 3/11/20). Aside from the opportunity to grow Rockstar...
Deal Opens the Energy Shelf Wider for Mtn Dew. PepsiCo CFO Sees Increased Rockstar Investment.
March 11, 2020
PepsiCo has agreed to buy Rockstar Energy for $3.85 billion. The deal, announced today, gives PepsiCo full control of a brand it has distributed since 2009 and removes the handcuffs on PepsiCo’s ability to innovate within the growing energy category...
Bubly to Launch Caffeinated Sparkling Water Variant. Dew Refocus Underway, CFO Says.
February 21, 2020
Since early January, speculation has circulated as to a buyout of Bang by PepsiCo, which has struggled within the energy category for years as its past success with Rockstar faded. When asked by an analyst about the possibility of using an acquisition to dig out of the energy hole, PepsiCo CEO Ramon Laguarta...