Late last month, Coca-Cola went all in on the fast-growing US hard seltzer category, signing up Molson Coors Beverage to manufacture, market, and distribute Coke’s new Topo Chico hard Seltzer. Meanwhile, PepsiCo’s executives indicated they may remain on the sidelines, at least for the foreseeable future.

With Coca-Cola’s move into the hard seltzer category, and the possibility of an entry from Monster Beverage, analysts on PepsiCo’s earnings conference call this morning were naturally inquisitive about...

Molson Coors Beverage Company announced its first slate of non-alcoholic beverage launches since changing its name late last year to replace “Brewing.”   Get this news, plus a fast-paced collection of news from around the industry, both in the US and abroad.

Collection of news and notes from around the industry.

Beverage companies had their work cut out for them during this year’s important July Fourth selling weekend. Pricing and promotional frameworks had to be reconstructed to make up for lost immediate ...

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Consumers gravitated toward bubbles during the COVID-19 pandemic, according to retail data from late March to Mid-June. The carbonated soft drink and sparkling water categories each added...