Coke filed a US trademark application this month to protect the logo for its new Coca-Cola Energy product ahead of a possible launch in its home country. In a July 23 interview, Coke CEO James Quincey said the company is...

A three-person arbitration panel has cleared the way for a possible US launch of Coca- Cola’s new canned energy drink, which is already available in Europe and Japan...

Monster Beverage held its annual investor meeting on June 6. During Q&A, executives said they are likely to pursue acquisitions in soft drinks and alcohol globally by mid-2020, as various...

In recent issues, BD has tracked the US rollout of Reign, Monster Beverage’s answer to energy challenger Bang. Reign is distributed by the Coca-Cola system. This week, the...

Arizona-based Kalil Bottling is on the hunt for new brands following the sale last month of its Monster Energy distribution rights...

Bang’s rapid market share gains this year have generated heated industry discussion about the fate of Monster and disruption within the energy category. Coca-Cola bottlers, meanwhile, are rolling out Monster’s answer, Reign. Since Reign’s late March debut, BD has spotted the product mostly in the convenience channel. Photos of cooler placements are from a Pilot outside Orlando, a QuikTrip outside Atlanta and a 7-Eleven in New Jersey. We also found a significant activation at ...

Bottler View. To get a broader view of the rollout on the ground, BD reached out to a number of Coca-Cola bottling system executives...