PepsiCo brought together executives from its US bottling system in August to review new product and marketing plans for 2020. The company hosted the meeting at its Purchase, New York headquarters. Attendees included company-owned and independent franchise bottling executives. The gathering came six months after PepsiCo reorganized its North America beverage business into five divisions, four in the US and one in Canada. The meeting’s theme was...

Coke filed a US trademark application this month to protect the logo for its new Coca-Cola Energy product ahead of a possible launch in its home country. In a July 23 interview, Coke CEO James Quincey said the company is...

A three-person arbitration panel has cleared the way for a possible US launch of Coca- Cola’s new canned energy drink, which is already available in Europe and Japan...

Monster Beverage held its annual investor meeting on June 6. During Q&A, executives said they are likely to pursue acquisitions in soft drinks and alcohol globally by mid-2020, as various...

In recent issues, BD has tracked the US rollout of Reign, Monster Beverage’s answer to energy challenger Bang. Reign is distributed by the Coca-Cola system. This week, the...