The US energy drink category at retail grew dollar sales by +12% in 2023 as volume jumped +5.1%, according to BD data. As shown in the Green Sheet with this story, market leaders...

Coca-Cola’s volume share of the US carbonated soft drink (CSD) market at retail surpassed 40% in 2023, according to BD data. As shown in the table, market leader Coke gained nearly half...

As previously reported by BD, Gatorade Water is now available nationally in the US. The alkaline bottled water is the brand’s first unflavored water. To mark the occasion, PepsiCo rented ...

Last week, I was a panelist for a National Beer Wholesalers Association webinar about non-alcoholic beverages. As you know, there’s tremendous crossover between the alcoholic and non-alcoholic beverage sectors. Each wants to supplement its distribution network with products from the other, especially as sales volumes decline for massive legacy categories such as light lagers and colas.

The discussion began with a chart depicting the entire US packaged beverage landscape at retail by category market share. I included the chart on page 7 with permission from...

Talking Rain has launched a Starburst line of Sparkling Ice flavors based on the taffy-like candy. The flavors are Cherry, Lemon, Orange, and Strawberry and the drink is formulated to have a “creamy, candy mouthfeel,” according to Talking Rain...