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CSD Volume Decline Abates at U.S. Retail. Pricing, Dollar Growth Slowed

Energy Category Posts Dollar, Volume Gains. Monster, Red Bull Slip
June 6, 2024

Sports Drink Category Lackluster on Weak Gatorade, BodyArmor Performance.

Prime Hydration Rocket Ship Slows.

Sparkling Water Performance Strong, as Sparkling Ice, LaCroix, Polar Add Volume.

Category Green Sheets: CSDs, Energy, Sports, Water (Sparkling, Plain, Enhanced)

Carbonated soft drink (CSD) volume at US retail declined -1.5% during the first quarter of 2024, which was less than


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Boston Beer CEO Dissects Hard Dew Experiment and Distribution Reversal

Says Brand ‘Unfairly Beaten Up.’ Repeat, Velocity ‘Good’
March 20, 2024

In the summer of 2021, Dave Burwick’s career path collided with itself. That’s when Boston Beer, the maker of Sam Adams craft beer and Truly Hard Seltzer, announced a partnership with PepsiCo to create Hard Mtn Dew. Burwick was President and CEO of Boston Beer. Earlier in his career, he spent 20 years at PepsiCo, where he once managed the Mtn Dew brand before eventually becoming...


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