Coke’s far-reaching global reorganization raises deep questions for Coca-Cola North America (CCNA). Coke will pare 17 existing global business units to nine. Plus CCNA looks to shed non-carb assets, and a new leader takes over with lessons from Latin America.
Coca-Cola just announced sweeping changes to its global organization. The strategy pares the company from 17 business units managed by four geographical groups down to nine operating units, which will...
COKE 2Q RESULTS. On July 21, Coca-Cola reported second-quarter results that were heavily impacted by the COVID-19 global pandemic. Organic revenue declined...
Covering the first half of 2020, the Green Sheet attached to this newsletter shows corporate and top-10 brand shares for the combined data sets, plus breakouts for major channels. The table within this story shows...
Coca-Cola has responded to the COVID-19 crisis with a touchless update to the company’s Freestyle fountain. Consumers can choose to scan a QR code with their smartphone camera and use their own phone screen to select and pour a beverage while bypassing the Freestyle’s touchscreen...
Consumers gravitated toward bubbles during the COVID-19 pandemic, according to retail data from late March to Mid-June. The carbonated soft drink and sparkling water categories each added...
Together, Coca-Cola, PepsiCo and Keurig Dr Pepper have pouring and marketing rights contracts covering 172 teams and racing tracks across the top US professional football, basketball, baseball, hockey, soccer and racing leagues (see table). PepsiCo and Coca-Cola also hold overall corporate sponsorships with five of those leagues. Virtually no soda is being poured amid the ongoing COVID-19 pandemic ...
Analysts at RBC Capital Markets hosted a global consumer and retail conference on May 27-28. Beverages analyst Nik Modi interviewed leaders from Keurig Dr Pepper, Coca-Cola and Primo Water (formerly Cott). The following is a synopsis of shifts in short-term and long-term trends seen by the executives.
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