As previously reported by BD, Gatorade Water is now available nationally in the US. The alkaline bottled water is the brand’s first unflavored water. To mark the occasion, PepsiCo rented ...

Talking Rain has launched a Starburst line of Sparkling Ice flavors based on the taffy-like candy. The flavors are Cherry, Lemon, Orange, and Strawberry and the drink is formulated to have a “creamy, candy mouthfeel,” according to Talking Rain...

G&J Pepsi-Cola Bottlers announced it will invest $24 million to modernize a bottling plant and add a 77,000-sq-ft warehouse expansion at a facility in Columbus, Ohio.

C4 Energy maker Nutrabolt said it has taken a roughly 20% stake...

Hydration brand Hoist has debuted a Blaze Orange flavor in collaboration with outdoor lifestyle brand Realtree.

Tablet water enhancer Waterdrop has launched a new Berry flavor.

Monster, Pepsi, Gatorade Make Top-10.

Bud Light No. 2 on Alcoholic Beverage Leaderboard Amid Viral Boycott.

Plus, Subscriber Bonus: Transcript of Future Smarts Influencer Economy Panel.

Red Bull topped a list of non-alcoholic beverage brands that reaped the highest return on investment on influencer marketing in 2023. That’s according to CreatorIQ, which helps brands track and manage influencer marketing programs. The firm developed a proprietary metric called Earned Media Value (EMV) to benchmark and evaluate the effectiveness of influencer campaigns in engaging consumers. Red Bull’s

Collection of key deals from around the industry so you don't miss a beat...

Mark Anthony Brands will launch a White Claw 0% Alcohol canned seltzer next year in four flavors. The non-alcoholic drink contains 2 grams of sugar and 15 calories per 12-oz slim can. The drink also contains electrolytes. Flavors are Black Cherry Cranberry...

Concern over the potential negative impact to food and beverage sales from obesity medications such as Ozempic and Wegovy is overblown.

This summer, Morgan Stanley rightfully dug into whether the rapidly growing use of diabetes drugs for weight loss would dampen food and beverage sales in a country racked with obesity. Analysts at the firm estimate a -2.0% to -3.0% decline in carbonated soft drink and snack consumption in 2035 driven by the drugs. Other firms...