With prospects for a COVID-19 recovery improving, beverage makers are working their way back to a more normal innovation pattern in the US as retailers prepare to reset store shelves...
PEPSICO LAUNCHES TEEN WATER. PepsiCo has launched a new “juice water” brand for teens. Frutly has no added sugar, no artificial sweeteners, and 60 calories per...
Sports drink category challenger BodyArmor has launched the brand’s first caffeinated offering. BodyArmor Edge, available nationwide this week, contains...
Monster Beverage Co-CEO Rodney Sacks said during a Jan. 14 investor meeting that he’s not interested in marketing a “me too” hard seltzer or non-alcoholic seltzer that is “one...