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Home » Topics » Courts

Courts
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PepsiCo Renames MTN Dew Rise Energy After NY Judge's Surprise Rulings

Discards ‘Rise’ in Name After Trademark Challenge by Rise Brewing
November 17, 2021

PepsiCo has changed the name of Mtn Dew Rise Energy following a judge’s trademark ruling against the company, PepsiCo confirmed to BD first last week. The new name will be Mtn Dew Energy, which drops the word ...


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Briefs: August 11, 2021

August 11, 2021

Briefs: June 23, 2021

June 23, 2021

A collection of recent developments from around the industry to keep you up to speed.


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Briefs: June 7, 2021

June 7, 2021

A collection of recent developments from around the industry to keep you up to speed.


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Briefs: April 1, 2021

April 1, 2021

This Spring, LaCroix will launch three new flavors – Beach Plum, Black Razzberry, and Guava Sao Paolo.

PepsiCo launched a number of products in March, including Pepsi Mango. The variant is...


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Territory Changes and Deals: April 1, 2021

April 1, 2021

A collection of recent deals to keep you up to speed.


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UPDATED: Electrolit, Gatorade Settle Lawsuit Over Gatorlyte Launch

Judge Previously Ordered PepsiCo to Delay Planned Feb. 21 Launch
March 3, 2021

UPDATE:  On March 10, a judge dismissed the case with prejudice after Pisa and PepsiCo reached a confidential settlement.


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Key Beverage Launches Announced As Pandemic Uncertainty Unwinds

Neon Zebra. Dr Pepper Zero Sugar. Smartwater+
March 3, 2021

Neon Zebra. Dr Pepper Zero Sugar. Smartwater+

With prospects for a COVID-19 recovery improving, beverage makers are working their way back to a more normal innovation pattern in the US as retailers prepare to reset store shelves...


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Territory Changes and Deals: February 3, 2021

February 3, 2021

Deals from around the beverage industry to keep executives up to speed.


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Emergency Arbitrator Says PepsiCo Remains Bang’s Exclusive US Distributor

Interim Order
December 21, 2020

On Dec. 7, an emergency arbitrator ordered Bang Energy owner Vital Pharmaceuticals to stop actions to take distribution back from PepsiCo. VPX must “cease any and all actions” to sell to PepsiCo’s Bang customers, distribute products in PepsiCo’s Bang territories, or “take back” territories or customers from PepsiCo, the arbitrator wrote...


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