Discards ‘Rise’ in Name After Trademark Challenge by Rise Brewing
November 17, 2021
PepsiCo has changed the name of Mtn Dew Rise Energy following a judge’s trademark ruling against the company, PepsiCo confirmed to BD first last week. The new name will be Mtn Dew Energy, which drops the word ...
With prospects for a COVID-19 recovery improving, beverage makers are working their way back to a more normal innovation pattern in the US as retailers prepare to reset store shelves...
On Dec. 7, an emergency arbitrator ordered Bang Energy owner Vital Pharmaceuticals to stop actions to take distribution back from PepsiCo. VPX must “cease any and all actions” to sell to PepsiCo’s Bang customers, distribute products in PepsiCo’s Bang territories, or “take back” territories or customers from PepsiCo, the arbitrator wrote...