A 10-year distribution agreement between Bang Energy and PepsiCo that began just eight months ago has devolved into confusion and a lawsuit. On Nov. 25, bang owner Vital Pharmaceuticals, also known as VPX, sued PepsiCo in US District Court in Florida alleging that PepsiCo has breached the agreement and interfered with Bang’s business relationships. The lawsuit, reviewed by BD, comes ...

CSD Growth Decelerates. US Carbonated soft drink dollar sales grew +0.3% during the four weeks ending Jan. 25, according to Nielsen data published by Morgan Stanley. That was a deceleration from +1.4% growth in the prior 12-weeks. A -2.8% volume decline during the four weeks...

A fast-paced collection of recent news from around the non-alcoholic beverage industry so you go into meetings prepared. Also a great way to feel the industry pulse.

Monster Beverage CEO Rodney Sacks has disclosed an arbitration case with the company’s chief distributor and equity partner Coca-Cola. At the center of the disagreement is a product Coke is developing under its flagship brand called Coca-Cola Energy. The drink will contain “caffeine from naturally-derived sources and guarana extract,” according to Coke. “It would be developed as a preferred option for people who want these types of ingredients in an energy drink.” The innovation would include a