PepsiCo is shifting its alcohol business strategy from distribution to brand licensing as the company looks to expand Hard Mtn Dew and Lipton Hard Iced Tea nationally at a faster pace, PepsiCo has confirmed to BD. Blue Cloud Distribution will be renamed...

Coca-Cola has rolled out BodyArmor Zero Sugar nationwide at retail and online. BodyArmor gave convenience store operators a sneak peek at the product in October during the NACS show in Atlanta. The brand’s entry into the fast-growing...

Coca-Cola’s Red Tree Beverages is planning a spring launch of the US alcohol unit’s first wine-based product, named Minute Maid Spiked. The drink was developed for the large percentage of legal drinking age consumers who regularly mix alcohol into non-alcoholic juice and juice drinks, including Minute Maid products, Red Tree President Jenny Dowdy said in an interview. “We saw this as a ...

Bankrupt Bang Energy owner Vital Pharmaceuticals and Monster Beverage are now pushing to close a sale agreement for most of Bang’s assets by Aug. 3, according to ...

Coca-Cola’s BodyArmor is jumping into the fast-growing rapid hydration sports drink segment with a new product called Flash I.V., the company has confirmed to BD. BodyArmor filed for the Flash I.V. trademark in January and will ship the product in the US regionally early next month by way of some Coca-Cola bottlers, BodyArmor CEO Federico Muyshondt said in an interview. The company will take...

The exploding popularity of pickleball in the US has created a gold rush for beverage companies looking to capitalize on the sport, which is a miniaturized version of tennis played with a hollow plastic ball, oversized ping-pong-like paddle, and bespoke set of rules. A large part of the appeal of pickleball is the democratic nature of the game, which proponents say draws a diverse group of players from across the spectrum of age and athletic ability. That reach, coupled with the social nature of pickleball, is good for consumer packaged goods brands, too, say Pennsylvania craft beer brewers and beverage co-packers...

PepsiCo will roll out a logo update for its flagship Pepsi trademark this fall, the first such redesign in 14 years. The company’s in-house design firm, led by SVP and Chief Design Officer Mauro Porcini, forged the design over three years. Pictured below, the new logo and “visual identity system” is intended to convey four key messages, Porcini and Pepsi CMO Todd Kaplan told BD in an interview:...