News Alert | Beverage-Digest

PepsiCo to Distribute Celsius. Invests $550 million in Fast-Growing Energy Brand

August 1, 2022

This morning, PepsiCo announced a $550 million investment in Celsius Holdings that will give...

Brown-Forman and Coca-Cola to Launch Jack & Coke RTD Cocktail

June 13, 2022

Jack Daniel’s whiskey maker Brown-Forman and Coca-Cola just announced a “global relationship” for a Jack & Coke canned...

Coca-Cola Launches Global Campaign to Tap Meal Delivery Trend

‘Magic Weekends’ Partners with Delivery Aggregators Like DoorDash

April 1, 2022

Coca-Cola is partnering with food delivery companies across its nine operating units for a new global meals campaign focusing on Coca-Cola, with a particular emphasis on...

Coke Hires Chobani Executive to Run BodyArmor as Hastie Prepares to Retire

Plus, Coke Finance Veteran Named CFO. Announcement Comes Five Months After Coke Acquisition.

March 22, 2022

Coca-Cola has tapped a Chobani executive to run the BodyArmor sports drink business the company acquired in November, BD has learned. Federico Muyshondt will join...

Monster to Acquire Brewing Collective. Entering Alcohol Space with $330M Deal

January 13, 2022

Monster Beverage announced today that the company will acquire craft beer and hard seltzer collective CANarchy.

Details of the deal can be found here.

Constellation to Launch Fresca Canned Cocktail Under Coke Agreement

U.S. Launch Expected This Year

January 6, 2022

Constellation Brands, under a new agreement with Coca-Cola, will launch a Fresca-branded canned alcoholic cocktail in the U.S. this year, BD has learned. The agreement will be announced this morning. Called Fresca Mixed, the ready-to-drink beverage will be...

Sources: PepsiCo to Rename Mtn Dew Rise Energy After NY Judge's Order

Product to be Named Mtn Dew Energy Starting Friday

November 9, 2021

PepsiCo is changing the name of Mtn Dew Rise Energy following a judge’s trademark ruling against the ...

Coca-Cola Pays $5.6 Billion for Full Control of BodyArmor

Repole and BA Executive Team to Guide Business as Separate Entity

November 1, 2021

Coca-Cola has paid $5.6 Billion to take full control of BodyArmor, securing the growing sports drink asset for Coke and its bottlers and setting up a likely expansion of the brand overseas. The deal announced ...

Reyes Holdings to Combine West Coast and Midwest Coke Bottling Operations

Merged Unit Retains Reyes Coca-Cola Bottling Name. Bill O’Brien to Helm

October 30, 2021

Reyes Holdings will merge Illinois-based Great Lakes Coca-Cola Bottling and California-based Reyes Coca-Cola Bottling into a single operating unit starting Jan. 1, BD has learned from multiple sources. Reyes Coca-Cola CEO Bill O’Brien will helm the combined unit as CEO and the entity will ...