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Home » Topics » News Alert

News Alert
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Keurig Dr Pepper Takes $50 Million Stake in Non-Alcoholic Athletic Brewing

Investment to Fuel Athletic’s North America Growth, Company Says
November 9, 2022

Keurig Dr Pepper has taken a $50 million minority equity stake in Athletic Brewing, the US-based non-alcoholic craft beer brand that has propelled interest in the growing segment. The companies will announce the investment this morning. KDP’s stake is on par with other lead investors in the brand, including TRB Advisors and Alliance Consumer Growth. “We’re thrilled to welcome Keurig Dr Pepper as an investor and strategic partner,” Athletic Co-founder and CEO Bill Shufelt told BD in an email. “...


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Court Filing: Bang Energy Creditors Include Monster, PepsiCo, KDP, 7-Eleven, Target, Various Suppliers

October 11, 2022

Bang Energy owner Vital Pharmaceuticals (VPX) filed for bankruptcy protection in Florida on Monday, Oct. 10.  According to a court filing, VPX's top 30 non-insider, unsecured creditors are owed more than $700 million. Some of the creditors' claims are under dispute by VPX or in litigation. According to the court document (available here), VPX's creditors include:


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NACS Show Product News

Rolling Updates
October 2, 2022
NACS Show Product News: Rolling Updates
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blue-cloud-logo-wide.jpg

PepsiCo-Owned Blue Cloud Distribution GM Says, ‘We’re in This for the Long Haul.’

September 15, 2022

      Hard Mtn Dew distributor Blue Cloud Distribution, set up last year by PepsiCo, is currently delivering products in nine states, according to the company. The states are Florida, Tennessee, Iowa, Oklahoma, Arkansas, Minnesota, Missouri, Nevada, and Virginia. To date, Blue Cloud Distribution has secured federal alcohol wholesale permits in 31 states. The permits come from the US Alcohol and Tobacco Tax and Trade Bureau (TTB), which collects federal excise taxes on alcohol and regulates labeling and marketing for alcohol products. Depending on the state, additional alcohol distribution permits could be required by state and county governments. In the US, alcohol beverages are regulated under a “three-tier” system made up of a state-by-state patchwork of regulations that generally prohibit vertical ownership of producers, wholesale distributors, and retailers. PepsiCo’s arrangement with Boston Beer for Hard Mtn Dew, as well as the company’s foray into alcohol distribution has generated tension with US beer distributors and confusion as to the entity’s operating model under the three-tier system. BD spoke with Blue Cloud General Manager Emiliano Di Vincenzo to seek additional clarity and to update progress with both Hard Mtn Dew and Blue Cloud...


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PepsiCo to Distribute Celsius. Invests $550 million in Fast-Growing Energy Brand

August 1, 2022

This morning, PepsiCo announced a $550 million investment in Celsius Holdings that will give...


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jack-daniels-combined

Brown-Forman and Coca-Cola to Launch Jack & Coke RTD Cocktail

June 13, 2022

Jack Daniel’s whiskey maker Brown-Forman and Coca-Cola just announced a “global relationship” for a Jack & Coke canned...


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MagicWeekends

Coca-Cola Launches Global Campaign to Tap Meal Delivery Trend

‘Magic Weekends’ Partners with Delivery Aggregators Like DoorDash
April 1, 2022

Coca-Cola is partnering with food delivery companies across its nine operating units for a new global meals campaign focusing on Coca-Cola, with a particular emphasis on...


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Coke Hires Chobani Executive to Run BodyArmor as Hastie Prepares to Retire

Plus, Coke Finance Veteran Named CFO. Announcement Comes Five Months After Coke Acquisition.
March 22, 2022

Coca-Cola has tapped a Chobani executive to run the BodyArmor sports drink business the company acquired in November, BD has learned. Federico Muyshondt will join...


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Monster to Acquire Brewing Collective. Entering Alcohol Space with $330M Deal

January 13, 2022

Monster Beverage announced today that the company will acquire craft beer and hard seltzer collective CANarchy.

Details of the deal can be found here.


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Constellation to Launch Fresca Canned Cocktail Under Coke Agreement

U.S. Launch Expected This Year
January 6, 2022

Constellation Brands, under a new agreement with Coca-Cola, will launch a Fresca-branded canned alcoholic cocktail in the U.S. this year, BD has learned. The agreement will be announced this morning. Called Fresca Mixed, the ready-to-drink beverage will be...


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