Constellation Brands, under a new agreement with Coca-Cola, will launch a Fresca-branded canned alcoholic cocktail in the U.S. this year, BD has learned. The agreement will be announced this morning. Called Fresca Mixed, the ready-to-drink beverage will be...
Repole and BA Executive Team to Guide Business as Separate Entity
November 1, 2021
Coca-Cola has paid $5.6 Billion to take full control of BodyArmor, securing the growing sports drink asset for Coke and its bottlers and setting up a likely expansion of the brand overseas. The deal announced ...
Merged Unit Retains Reyes Coca-Cola Bottling Name. Bill O’Brien to Helm
October 30, 2021
Reyes Holdings will merge Illinois-based Great Lakes Coca-Cola Bottling and California-based Reyes Coca-Cola Bottling into a single operating unit starting Jan. 1, BD has learned from multiple sources. Reyes Coca-Cola CEO Bill O’Brien will helm the combined unit as CEO and the entity will ...
This morning, Coke will announce a revised formula, updated package graphics, and a new marketing campaign for Coca-Cola Zero Sugar in North America. Similar changes have already been executed in...
New Brand Pursues At-Home Drinkers in $850 Million Category
February 25, 2021
PepsiCo is entering the cocktail mixer category with a new brand called Neon Zebra. The canned product launches nationally in March to capitalize on demand by “21- to 30-year-old Gen Zs who are looking for ...