Coca-Cola just announced sweeping changes to its global organization. The strategy pares the company from 17 business units managed by four geographical groups down to nine operating units, which will...
Coke will launch Coca-Cola with Coffee across the US in January, the company has announced. Earlier this year, Coke was showing the coffee-infused cola to US retailers in preparation for an April 2020 launch when ...
Coca-Cola has confirmed plans to test a hard seltzer this year under the company’s Topo Chico brand. The beverage will be Coca-Cola’s first entry into the fast-growing hard seltzer market, and it comes on the heels of a successful launch last year of a ready-to-drink alcohol product in Japan...
Also Closes $3.85 Billion Rockstar Energy Acquisition
April 28, 2020
PepsiCo just announced an exclusive agreement to distribute Bang Energy in the US. The deal, effective immediately, comes as PepsiCo also has closed the $3.85 billion acquisition of Rockstar Energy. Terms of the agreement with Bang owner VPX Pharmaceuticals...
Analysts at Goldman Sachs, led by Bonnie Herzog, surveyed retail and wholesale contacts representing 33,000 US convenience & gas store locations, which represents about a fifth of that retail channel. Here are some of their findings:
A recent report by Credit Suisse Analyst Lauren Silberman and her team outlined trends in the US restaurant sector, which is an important sales channel for fountain and packaged beverages. Here are some of the points from the April 13 report that BD found most important for the beverage industry:
CEO Sees Challenging Second-Quarter. Says Crisis Response in Coke's 'DNA.'
April 21, 2020
Coca-Cola CEO James Quincey emphasized the company’s resilience today as it reported first-quarter earnings amid the COVID-19 pandemic. Here are initial takeaways from today’s earnings release and company-hosted calls with Wall Street analysts and media:
As consumers reacted in March to the spread of the COVID-19 coronavirus, Beverage Digest provided live updates on the impact to the US non-alcoholic beverage industry. Here is that coverage in its entirety.
Coca-Cola’s Powerade will reassert itself in the US this year with increased marketing and advertising spending, and two major product introductions. A new Powerade Power Water will go head-to-head with PepsiCo’s Propel fitness water for the first time since Propel’s introduction 20 years ago. Like Propel, the sugar-free electrolyte- and vitamin-enhanced Power Water will target lower-impact workout occasions or casual daily hydration. The second new product, Powerade Ultra, will focus on endurance workouts ranging from triathlons to body building...