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Home » Topics » Leadership

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Monster, Red Bull Post 2023 Growth. Underperform Category.

Celsius Exceeded $1 Billion in Sales
March 7, 2024

The US energy drink category at retail grew dollar sales by +12% in 2023 as volume jumped +5.1%, according to BD data. As shown in the Green Sheet with this story, market leaders...


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PepsiCo Shifts Blue Cloud Alcohol Strategy from Distribution to Brand Licensing

Hard Mtn Dew Producer Boston Beer, Lipton Hard Iced Tea Maker FIFCO to Retain Roles
February 27, 2024

PepsiCo is shifting its alcohol business strategy from distribution to brand licensing as the company looks to expand Hard Mtn Dew and Lipton Hard Iced Tea nationally at a faster pace, PepsiCo has confirmed to BD. Blue Cloud Distribution will be renamed...


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PepsiCo's Krishnan Tapped as Next North America Beverages CEO

Independent Pepsi Bottlers Take Wait-And-See Approach On New Leader
January 31, 2024

PepsiCo Beverages North America CEO Kirk Tanner will retire from PepsiCo at the end of this week after 32 years to join fast-food chain Wendy’s as its new CEO. Tanner has led...


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Future Smarts Highlights From Coke, PepsiCo, KDP Leaders

Coke North America President Mann to Keep Volume Pressure in Focus. PBNA Supply Chain Chief Jordan Talks AI, Automation, Electric Trucks. Whitmore Intent on Territory Optimization. Watching U.S. Alcohol Sector.
December 19, 2023
Beverage Digest hosted its annual Future Smarts conference in New York on Dec. 11. The day’s lineup of speakers included leaders from three of the largest US beverage companies — Coca-Cola, PepsiCo, and Keurig Dr Pepper. The executives sat for interviews on stage with Beverage Digest Editor & Publisher Duane Stanford. Below are highlights from those discussions. Takeaways from other sessions will be featured in subsequent issues of this newsletter...
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Coke, KDP Leaders Remain Optimistic, Poised to Act as Pricing Growth Slows

Some Channel Shifting Seen for Pressured Consumers
November 2, 2023

Last week, Coca-Cola and Keurig Dr Pepper joined PepsiCo in reassuring investors that — for now at least — US consumers are still willing to spend on packaged refreshment beverages. More importantly, executives at the companies insisted they know how to adjust if consumers get skittish. Coca-Cola reported third-quarter earnings on Oct. 24, followed by Keurig Dr Pepper on Oct. 26. PepsiCo had already reported its third quarter on...


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Consumer Pullback? Not So Far, PepsiCo Says

Forget Volume. ‘Units’ Are Key, CEO Says
October 12, 2023

The third-quarter earnings season for the big-3 non-alcoholic beverage companies kicked off Tuesday with PepsiCo. Coca-Cola and Keurig Dr Pepper report the week of Oct. 23. Investors and analysts are watching for signs that consumers are pulling back on beverage purchases amid persistent inflationary grocery pricing and...


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Coca-Cola Leads PepsiCo in 33 of 40 Major U.S. CSD Markets

Closest Three-Way Parity Market? Charlotte, North Carolina
September 27, 2023

Green Sheet: Coca-Cola Gains Share in Atlanta, Chicago, Denver, Others.

Coca-Cola held a leading retail volume and dollar share of carbonated soft drinks last year in most major metro areas tracked by BD, as shown in the table below. Coke was the leading cola in most of those markets as well. More broadly, Coca-Cola was No. 1 by CSD volume share in...


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Coke Leaders Say Recruiting Consumers Key as Inflation Persists

’You Need More People’ to Grow, CEO Tells Barclays Audience
September 14, 2023
Coca-Cola Chairman and CEO James Quincey and North America President Jennifer Mann sat down on Sept 7 for an on-stage interview with equities analyst Lauren Lieberman at the Barclays Consumer Staples Conference in Boston. A key message from Quincey and Mann was Coca-Cola’s pursuit of...
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New American Beverage CEO Ready to ‘Keep Building’ on Successes

Critics ‘Aren’t Staying Static,’ Keane Says
September 14, 2023

When Kevin Keane joined the American Beverage Association in 2005 as SVP of policy and public affairs, industry issues were well focused on a single category. “We were talking largely about soda pop,” he recalled last week in an interview after being named the U.S. trade group’s CEO late last month. “Now there are so many different products that we're ...


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Bang is Back

Full Transcript of The Breeze, Episode 7
August 21, 2023

The following is transcript of Beverage Digest's podcast, The Breeze, Episode 7. Bang Energy went from boom to bust within just five years. After mounting a successful challenge to the supremacy of Monster and Red Bull and capturing the attention of PepsiCo, Bang unraveled and went bankrupt. Now in the hands of archrival Monster and its distribution partner Coca-Cola, will Bang rise again? New challengers like Celsius may have something to say about that question. Duane Stanford invites regular Breeze contributor and industry expert John Sicher to discuss the recent wild and crazy days of energy drinks. They also unravel what happens next in this epic competition.


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