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Home » Topics » Leadership

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Opening Thoughts: June 20, 2024

June 20, 2024

Let me catch you up on what we’re planning for this year’s Future Smarts conference on Dec. 16 in New York City.

Just this week we announced that Coca-Cola President and CFO John Murphy has joined our program. The 36-year Coke veteran has a massive job overseeing the financial strategy for a global company with a $270 billion market cap. That’s not all. The Global Ventures operating segment that reports to Murphy is responsible for scaling globally Coke’s Costa Coffee business, as well as the company’s almost decade-long strategic partnership with Monster Beverage.

Speaking of Monster Beverage, the company is headed for a changing of the guard in the coming years, as you’ll read in today’s newsletter starting on page 3. The evolution of Coca-Cola’s relationship with Monster will be one to watch. At Future Smarts, I’ll certainly ask Murphy for his view on this important relationship and the future of the energy drinks category.

In fact, Swire Coca-Cola CEO Rob Gehring, who will soon leave to join Monster as chief growth officer, is a past Future Smarts speaker from 2021. That illustrates our priority to host the brightest leaders who are in a position to shape the future of the beverage industry.

Already announced so far for this year’s Future Smarts is Reyes Coca-Cola Bottling CEO Bill O’Brien, and former Boston Beer CEO Dave Burwick. As we...


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Analysis: Monster Beverage’s Succession Plan. Coke Swire's Gehring Enters as CGO

Gehring Joins List of Possible CEO Successors at Iconic Energy Drink Company
June 20, 2024

Monster Beverage’s announcement last week that the company had appointed Swire Coca-Cola USA President and CEO Rob Gehring as chief growth officer is the latest signal that a significant management succession is underway at one of the world’s largest...


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Territory Changes and Deals: Atlantic Coke, Suja Life, Cheerwine, Coke Africa, Clinton's Ditch Coop, Hop Wtr, Novelis, and More

June 6, 2024
Collection of key deals from around the industry so you don't miss a beat..
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Analysis: Keurig Dr Pepper's Expansion Play

KDP to Acquire Kalil Bottling. Move Follows Effort to Take Back Reyes' Dr Pepper Territory in California
June 6, 2024

Keurig Dr Pepper has agreed to acquire Tucson, Arizona-based Kalil Bottling as KDP continues to bolster its company-owned direct-store-delivery (DSD) operation in the western US. The announcement Friday came weeks after KDP disclosed in a Texas lawsuit that it will not renew a franchise agreement with Reyes Coca-Cola Bottling to distribute Dr Pepper products in California, effective Oct. 27, 2025. Reyes, citing California franchise laws, has asked a California judge to force a renewal unless KDP can show cause for ending the franchise arrangement. That has sent some Dr Pepper bottlers into their contracts to assess termination risk. KDP’s aggressive new stance with Reyes Coca-Cola Bottling has raised industry questions about whether more such moves are planned by KDP as part of a strategy to take back Dr Pepper territory from Coke and Pepsi bottlers. Or, is the Reyes non-renewal simply a special and opportunistic circumstance driven by geography and existing synergies?


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Bottler Deep Dive: Coca-Cola Beverages Florida Goes Big on Automation, Efficiency

Meanwhile, CEO Troy Taylor Sees Possible New Horizon in Alcohol
May 8, 2024

Bottler Embraces Role as Tester of Product and Packaging Innovation

Plus: Parcel Delivery Effort Seeks Profitability Down to Six-Pack

Coca-Cola Beverages Florida has come a long way since Troy Taylor leveraged his relationships and expertise as an advisor to Coca-Cola to win franchise bottling territory under Coca-Cola’s massive refranchising effort a decade ago. What started as central Florida territory anchored by Tampa/St. Petersburg has expanded to the entire...


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Executive Q&A: Keurig Dr Pepper CEO Tim Cofer, Executive Chairman Bob Gamgort

Company Has ‘One Leader,” Gamgort Says of Leadership Transition to Cofer
May 8, 2024

Among Priorities, Cofer Looks to Add Scale to Owned DSD Network.

Gamgort Offers View of Dr Pepper Territories Handled by Coke and Pepsi.

In RTD Coffee, Execs See Chance to ‘Carve Out a Space.’

Full Ownership Not Requirement in Partnership Deals.

Distribution of Athletic Possible?

Plus: Dr Pepper Reaches Milestone in 2023.

Keurig Dr Pepper has a new leader. The company’s board promoted COO Tim Cofer to CEO on April 26 as planned and appointed him to the board. He succeeds...


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Major BevCos Report ‘Resilient’ Demand in 2024

Executives Responding to Weakness Among Lower-Income Consumers
May 8, 2024

Coca-Cola Writes Down Value of BodyArmor as Fairlife Soars.

PepsiCo: Away-From-Home Outpaced At-Home Sales in First-Quarter.

Monster’s Sacks May Leave CEO Post in 2025. U.S. Price Hike Announced.

Consumer resilience was the theme from Coca-Cola, PepsiCo, and Keurig Dr Pepper executives for the US market during their first-quarter earnings reports. That’s despite two years of persistent grocery...


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Big Geyser Incubates New Crop of Aspiring Stars, Acquisition Targets

Trade Show Highlights Poppi, Sparkling Ice, Lemon Perfect, and More
April 4, 2024

New York direct store distributor Big Geyser is known for helping turn aspiring non-alcoholic brands into stars by incubating them up and down the street in one of the most competitive beverage markets in the world. Brands handled by Big Geyser often graduate to the national distribution systems of Coca-Cola, PepsiCo, or Keurig Dr Pepper. Notable examples include Vitaminwater and Smartwater, BodyArmor, and Monster Energy. Even more impressive recently is Big Geyser’s ability to hold onto hot brands even after they sign national distribution deals. Recent examples are...


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Incoming Keurig Dr Pepper CEO Endorses DSD Acquisition Strategy

Plus, Company to ‘Aggressively’ Pursue Immediate Consumption Expansion
March 20, 2024

Year-One Progress for C4 Energy Noted. La Colombe RTD Coffee Gets Refresh.

KDP’S Alcohol Related Product Sales Surpass $500M at Retail.

Keurig Dr Pepper hosted an investor update yesterday in New York. The event featured the first in-person investor presentation by COO Tim Cofer, who will take over as...


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Hard Mtn Dew Now on National Expansion Fast Track After Strategy Shift

PepsiCo Moves Blue Cloud from Alcohol Distribution to Brand Licensing
March 7, 2024

PepsiCo Unit Renamed Blue Cloud National.

Hard Mtn Dew Producer Boston Beer, Lipton Hard Iced Tea Maker FIFCO to Retain Roles.

In May, Boston Beer will begin expanding Hard Mtn Dew to 50 states using its beer distribution network, the brewer said last week. As BD reported last week in an exclusive news alert, PepsiCo is shifting its...


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