Protein Shake Category Soars as RTD Coffee, Tea Categories Slide in 2025
March 25, 2026
The ready-to-drink protein shake category posted double-digit growth US retail for 2025, while ready-to-drink coffee and tea declined. As shown in the Green Sheet with this newsletter, the protein...
PepsiCo Beverages US CEO Ram Krishnan participated in on-stage discussion at Beverage Digest’s Future Smarts Conference in New York on Dec. 15. That morning, the company announced the promotion of Krishnan to CEO of PepsiCo North America, where he will oversee food and beverage operations starting ...
KDP’s Energy Portfolio featuring Ghost, C4 Posts Higher Retail Sales
A three-way battle for energy drink supremacy is emerging at US retail, according to BD data. Monster Energy, Red Bull, and Celsius Energy accounted for 70% of category volume sales during the first nine months of 2025, as shown in the Green Sheet. Monster Beverage’s energy brands...
Rolling Updates on 2026 Coke, PepsiCo, KDP Innovation and More.
Hello from the NACS show in Chicago. Food and beverage manufacturers are sharing their latest innovation to convenience store operators from around the country as buyers look toward shelf sets early next year. Beverage Digest is at the show to provide rolling innovation updates for subscribers by email alert and here at Beverage Digest.com...
Company Also Previews Coming Lower Sugar Gatorade Product
October 9, 2025
As part of its third-quarter earnings report this morning, PepsiCo is previewing a new Gatorade product, as well as a three-brand protein strategy centered on Propel, Muscle Milk, and Starbucks ready-to-drink coffee. BD obtained additional details. The Propel product will...
PROTEIN MANIA. Unwell Hydration, backed by podcaster Alex Cooper, has launched a new version called Unwell Hydration with Protein. The flavored electrolyte water adds 10g of whey isolate protein. The drink contains...
RTD Coffee Category Slides. KDP-Distributed Chobani Up. Starbucks Down RTD Tea Performance Slides as Category Leaders Drag
July 15, 2025
The ready-to-drink protein shake category continued to post booming growth rates at US retail during the first quarter of this year, according to BD data. As shown in the Green Sheet with this story, volume sales...