Constellation Brands, under a new agreement with Coca-Cola, will launch a Fresca-branded canned alcoholic cocktail in the U.S. this year. Called Fresca Mixed, the ready-to-drink beverage will be spirit based, according ...

A collection of recent developments from around the industry to keep you up to speed...

With our Dec. 6 Future Smarts conference a little more than a month away, this is a great time to share a few of the themes we will explore this year. We are in a pivotal reset period for the global beverage industry following the extreme disruption caused by the Covid-19 pandemic. To help sort it out, we’ve assembled an exceptional lineup of speakers who are well-placed to evaluate the implications of the past two years and share insight on what to expect. They include leaders ...

On Oct. 27, Coca-Cola raised full-year 2021 revenue guidance to a range of +13% to +14% after reporting 14% higher third-quarter organic revenue. The sales gain came on volume and pricing that each grew ...

A collection of recent developments from around the industry to keep you up to speed...

One couldn’t help noting the array of hard seltzer introductions shown last week at the National Beer Wholesalers Association meeting.

Sonic Hard Seltzer takes cues from the fast-food chain’s non-alcoholic limeade fountain of- ferings. Reality TV chef Gordon Ramsay’s Hell’s Seltzer, with flavors like Berry Inferno and Knicker Twist, touts the drink as ...

During a third-quarter earnings conference call on Oct. 5, analysts naturally wanted to know more about the strategy behind PepsiCo’s decision to form an...