Constellation Brands, under a new agreement with Coca-Cola, will launch a Fresca-branded canned alcoholic cocktail in the U.S. this year. Called Fresca Mixed, the ready-to-drink beverage will be spirit based, according ...
Recently Announced Canarchy Deal to Serve as Alcohol ‘Springboard’
January 25, 2022
Monster beverage executives are intent on entering the hard seltzer market after all. While company leaders have talked since mid-2019 about a possible entry into the category, they have also repeatedly expressed concern since that the category was saturated. To enter the category, executives have said ...
Alcohol Permits Issued in 17 States. Eight Additional States Registered
December 17, 2021
PepsiCo’s new Blue Cloud Distribution unit has now secured federal alcohol wholesale permits in at least 17 states as it prepares to launch Hard Mtn Dew next year. The company has registered a corporation called “Blue Cloud Distribution” in another eight states. Should federal alcohol wholesale permits be issued for those, Blue Cloud would then ...
NOTE: The Green Sheet included with this article maps the states where PepsiCo has secured an alcohol wholesale distribution permit from the US Alcohol and Tobacco Tax and Trade Bureau (TTB), which collects federal excise taxes on alcohol and regulates labeling and marketing for alcohol products.
With our Dec. 6 Future Smarts conference a little more than a month away, this is a great time to share a few of the themes we will explore this year. We are in a pivotal reset period for the global beverage industry following the extreme disruption caused by the Covid-19 pandemic. To help sort it out, we’ve assembled an exceptional lineup of speakers who are well-placed to evaluate the implications of the past two years and share insight on what to expect. They include leaders ...
Away-From-Home Rebound in North America Not a Straight Line, Coke CEO
November 2, 2021
On Oct. 27, Coca-Cola raised full-year 2021 revenue guidance to a range of +13% to +14% after reporting 14% higher third-quarter organic revenue. The sales gain came on volume and pricing that each grew ...
Merged Unit Retains Reyes Coca-Cola Bottling Name. Bill O’Brien to Helm
October 30, 2021
Reyes Holdings will merge Illinois-based Great Lakes Coca-Cola Bottling and California-based Reyes Coca-Cola Bottling into a single operating unit starting Jan. 1, BD has learned from multiple sources. Reyes Coca-Cola CEO Bill O’Brien will helm the combined unit as CEO and the entity will ...
Hard Seltzer Market is No Joke for Non-Alcohol Players
October 12, 2021
One couldn’t help noting the array of hard seltzer introductions shown last week at the National Beer Wholesalers Association meeting.
Sonic Hard Seltzer takes cues from the fast-food chain’s non-alcoholic limeade fountain of- ferings. Reality TV chef Gordon Ramsay’s Hell’s Seltzer, with flavors like Berry Inferno and Knicker Twist, touts the drink as ...
Blue Cloud Decision Spurs Debate With Beer Wholesalers
October 12, 2021
During a third-quarter earnings conference call on Oct. 5, analysts naturally wanted to know more about the strategy behind PepsiCo’s decision to form an...