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Home » Topics » Alcohol

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Territory Changes and Deals: December 19, 2023

December 19, 2023
Collection of key deals from around the industry so you don't miss a beat...
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Coca-Cola’s Red Tree Alcohol Unit to Launch Wine-Based Minute Maid Spiked

Multi-serve Glass Bottle Planned for Spring. Single-Serve Version to Follow. Plus: Coke Expands Lemon-Dou to India.
December 19, 2023

Coca-Cola’s Red Tree Beverages is planning a spring launch of the US alcohol unit’s first wine-based product, named Minute Maid Spiked. The drink was developed for the large percentage of legal drinking age consumers who regularly mix alcohol into non-alcoholic juice and juice drinks, including Minute Maid products, Red Tree ...


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Future Smarts Highlights From Coke, PepsiCo, KDP Leaders

Coke North America President Mann to Keep Volume Pressure in Focus. PBNA Supply Chain Chief Jordan Talks AI, Automation, Electric Trucks. Whitmore Intent on Territory Optimization. Watching U.S. Alcohol Sector.
December 19, 2023
Beverage Digest hosted its annual Future Smarts conference in New York on Dec. 11. The day’s lineup of speakers included leaders from three of the largest US beverage companies — Coca-Cola, PepsiCo, and Keurig Dr Pepper. The executives sat for interviews on stage with Beverage Digest Editor & Publisher Duane Stanford. Below are highlights from those discussions. Takeaways from other sessions will be featured in subsequent issues of this newsletter...
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Opening Thoughts: December 19, 2023

December 19, 2023

I’m taking a break from alcohol as I work to get in better shape. It’s been more than a month. Not drinking is easy. Not drinking while socializing is hard.

I took for granted the extent to which responsible social drinking is as much about ritual as intoxication. Everything from trying a new porter to experimenting with Old Fashioned recipes is fun. Doing it with people you love or laugh with is even better.

As I’ve written before, there are barriers to the adoption of non-alcoholic versions of alcoholic drinks. The functionality of alcohol as a social lubricant, as well as alcohol’s ability to lessen inhibition, are built-in mechanisms that drive consumption rates and make premium pricing palatable. Non-alcoholic replacements for booze don’t share those advantages.

Now, I find myself — like so many other consumers — not wanting to...


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Coca-Cola’s Red Tree Alcohol Unit to Launch Wine-Based Minute Maid Spiked

Multi-serve Glass Bottle Planned for Spring. Single-Serve Version to Follow
December 18, 2023

Coca-Cola’s Red Tree Beverages is planning a spring launch of the US alcohol unit’s first wine-based product, named Minute Maid Spiked. The drink was developed for the large percentage of legal drinking age consumers who regularly mix alcohol into non-alcoholic juice and juice drinks, including Minute Maid products, Red Tree President Jenny Dowdy said in an interview. “We saw this as a ...


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Noteworthy Product Launches: December 19, 2023

December 18, 2023

Mark Anthony Brands will launch a White Claw 0% Alcohol canned seltzer next year in four flavors. The non-alcoholic drink contains 2 grams of sugar and 15 calories per 12-oz slim can. The drink also contains electrolytes. Flavors are Black Cherry Cranberry...


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Briefs: December 19, 2023

December 18, 2023
A collection of recent developments from around the industry to keep you up to speed...
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Opening Thoughts: November 30, 2023

November 30, 2023

We just announced the finalists for our 2023 Beverage Digest Awards. Winners in 13 drink categories will be named at Future Smarts in New York on Dec. 11.

There are a few trends worth noting from this year’s roster of finalists:

— A range of teas came to the forefront. Vying for Best Premium Drink is a Blue Tea Jasmine variant from Rishi’s line of Sparkling Botanicals, as well as a Cold Brew Tea from...


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Briefs: October 12, 2023

October 12, 2023
A collection of recent developments from around the industry to keep you up to speed...
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Briefs: September 14, 2023

September 14, 2023
A collection of recent developments from around the industry to keep you up to speed...
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