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Home » Topics » Alcohol

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Briefs: February 16, 2023

February 16, 2023
A collection of recent developments from around the industry to keep you up to speed...
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PepsiCo, Coke Executives Prepare for Possible Second-Half Challenges

Fewer Price Hikes Expected in 2023. Promotional Activity to Remain Highly Selective
February 16, 2023
Plus: Updates on Alcohol Expansion, BodyArmor, SodaStream

A pressing question for 2023 is whether Coca-Cola, PepsiCo, and Keurig Dr Pepper will face a more challenging consumer and pricing environment later this year, especially in the US. Goldman Sachs estimates that by mid-January Americans had spent down...


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Monster to Develop Small Brands In-House with Coke’s Blessing

Monster Targets Liquid Death, Celsius, Hard Mtn Dew With 2023 Launches
February 1, 2023

The Beast Unleashed Alcohol Offering to Walk Careful Line, CEO Makes Clear

Monster Beverage executives announced they will use a new in-house non-alcoholic beverage incubator called Monarchy to distribute brands that aren’t yet large enough for partner Coca-Cola’s direct store delivery system. Monarchy will be operated out of...


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PepsiCo Bottler to Piggyback Hard Mtn Dew on Soda Trucks

December 19, 2022

G&J Pepsi-Cola Bottlers, PepsiCo’s largest fully independent US franchise bottler, is preparing to distribute Hard Mtn Dew on the same “blue trucks” that distribute Pepsi-Cola and other non-alcoholic brands. In an interview at BD’s Future Smarts conference in New York on Dec. 5, G&J CEO Tim Trant said the Cincinnati-based company has applied for beer distribution licenses ...


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Coke Agrees to Share Profit From Alcohol Extensions With U.S. Bottlers

Deal Provides Compensation Levels Based on Extent of Bottler Brand Building
November 22, 2022

Deal Provides Compensation Levels Based on Extent of Bottler Brand Building.

Comes as Jack and Coke Launches in Mexico, Heads to U.S. Next Year.

 

Coca-Cola has agreed to compensate US bottlers for the extension of the company’s brands into the alcoholic beverage sector, BD has learned. The bottlers began signing agreements...


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Territory Changes and Deals: November 22, 2022

November 22, 2022

A collection of key deals from around the industry so you don't miss a beat...



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Territory Changes and Deals: November 9, 2022

November 9, 2022

A collection of key deals from around the industry so you don't miss a beat...


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Briefs: November 9, 2022

November 9, 2022

Bang Energy, whose parent company has filed for bankruptcy protection, announced today that it will expand to the UK and Ireland. Meanwhile, the brand told retailers and distributors last week that the words “Fuel Your Destiny” will replace “Super Creatine” at the top center of the brand’s


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BD Talks to Soft Drink Bottling Experts About Planning for Future. Soft Drink Prices 'Not Inelastic.'

Plus, Bottlers Should Consider Beer Distribution
November 9, 2022

Bottling executives within the US Coke and Pepsi soft drink systems have experienced a business environment during the past three years like no other in their tenures. A global pandemic shut down most fountain sales and drove consumers to retail, where a sudden sales spike stretched infrastructure and workforces. Then supply chain disruptions forced bottlers to...


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Sports Biz Journalist Darren Rovell Launches Spiced Kickstand Cocktails

Influencer Who Introduced Kobe Bryant to BodyArmor Looks to Parlay Connections
October 20, 2022

Darren Rovell, the journalist, investor, and social media influencer who wrote the literal book on Gatorade, is bringing heat to the fast-growing canned cocktail market. Rovell, who has 2 million Twitter followers and is credited with introducing the late Kobe Bryant to BodyArmor co-founder Mike Repole, had his lightbulb moment 10 months ago while drinking spicy cocktails. That inspiration has since led to a brand called KickStand Cocktails and a newly landed $2 million investment round. The ready-to-drink cocktail blends vodka and fruit juice with artisanal spice, which Rovell says is the key differentiator. KickStand enters a canned cocktail market that is expected to grow by an average of +11.6% through 2032, according to researcher Future Market Insights. As consumers move on from the hard seltzer craze to...



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