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Home » Topics » Alcohol

Alcohol
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Unbuzzd, Safety Shot Look to Beat the Hangover

Products Reach for New Functional Frontier
June 20, 2024

The former CEO of Celsius and a former Coca-Cola veteran have partnered to launch what they say is a “rapid alcohol detoxification” beverage called Unbuzzd, as the market for hangover remedy drinks moves beyond mere...


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Analysis: Monster Beverage’s Succession Plan. Coke Swire's Gehring Enters as CGO

Gehring Joins List of Possible CEO Successors at Iconic Energy Drink Company
June 20, 2024

Monster Beverage’s announcement last week that the company had appointed Swire Coca-Cola USA President and CEO Rob Gehring as chief growth officer is the latest signal that a significant management succession is underway at one of the world’s largest...


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Bottler Deep Dive: Coca-Cola Beverages Florida Goes Big on Automation, Efficiency

Meanwhile, CEO Troy Taylor Sees Possible New Horizon in Alcohol
May 8, 2024

Bottler Embraces Role as Tester of Product and Packaging Innovation

Plus: Parcel Delivery Effort Seeks Profitability Down to Six-Pack

Coca-Cola Beverages Florida has come a long way since Troy Taylor leveraged his relationships and expertise as an advisor to Coca-Cola to win franchise bottling territory under Coca-Cola’s massive refranchising effort a decade ago. What started as central Florida territory anchored by Tampa/St. Petersburg has expanded to the entire...


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Opening Thoughts: April 4, 2024

April 4, 2024

We tried it. My family assembled at the house this past weekend to sample one of the oddest examples of social media targeted collaboration we’ve seen. I’m talking about Empirical’s Doritos Vodka.

This is the nacho cheese flavored spirit that made the rounds of lifestyle publications, blogs, and social media feeds last December. We took the bait and bought a bottle. All in, the $65 vodka cost us $81.50 for 750-ml after fees and taxes. It arrived in March.

You likely didn’t get a bottle yourself unless you acted fast — the limited run sold out immediately. After all, this bit of laboratory fun by an avant-garde Danish distillery was taken to the masses by PepsiCo’s Frito-Lay to generate free media attention and TikTok level excitement. Guilty as charged.

The first thing I can say is that Doritos Vodka absolutely tastes like Doritos nacho cheese. Empirical describes the flavor as “nacho cheese, corn tostada, umami, hint of acidity.” No disagreement here.

I am not a...


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Boston Beer CEO Dissects Hard Dew Experiment and Distribution Reversal

Says Brand ‘Unfairly Beaten Up.’ Repeat, Velocity ‘Good’
March 20, 2024

In the summer of 2021, Dave Burwick’s career path collided with itself. That’s when Boston Beer, the maker of Sam Adams craft beer and Truly Hard Seltzer, announced a partnership with PepsiCo to create Hard Mtn Dew. Burwick was President and CEO of Boston Beer. Earlier in his career, he spent 20 years at PepsiCo, where he once managed the Mtn Dew brand before eventually becoming...


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Noteworthy Launches: March 20, 2024

Bubly Burst, Jones Soda, Plezi Nutrition, and More
March 20, 2024

PepsiCo has now launched a sweetened sparkling water called Bubly Burst, an answer to Talking Rain’s popular Sparkling Ice. Bubly Burst is an extension of PepsiCo’s flavored sparkling water brand, Bubly, which debuted in 2018. BD previously reported the expected Bubly Burst launch when PepsiCo gave a sneak peek to convenience retailers in October at the NACS show. Bubly Burst will be available nationally starting next week. Flavors are ...


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Incoming Keurig Dr Pepper CEO Endorses DSD Acquisition Strategy

Plus, Company to ‘Aggressively’ Pursue Immediate Consumption Expansion
March 20, 2024

Year-One Progress for C4 Energy Noted. La Colombe RTD Coffee Gets Refresh.

KDP’S Alcohol Related Product Sales Surpass $500M at Retail.

Keurig Dr Pepper hosted an investor update yesterday in New York. The event featured the first in-person investor presentation by COO Tim Cofer, who will take over as...


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Hard Mtn Dew Now on National Expansion Fast Track After Strategy Shift

PepsiCo Moves Blue Cloud from Alcohol Distribution to Brand Licensing
March 7, 2024

PepsiCo Unit Renamed Blue Cloud National.

Hard Mtn Dew Producer Boston Beer, Lipton Hard Iced Tea Maker FIFCO to Retain Roles.

In May, Boston Beer will begin expanding Hard Mtn Dew to 50 states using its beer distribution network, the brewer said last week. As BD reported last week in an exclusive news alert, PepsiCo is shifting its...


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Territory Changes and Deals: March 7, 2024

March 7, 2024
Collection of key deals from around the industry so you don't miss a beat..
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PepsiCo Shifts Blue Cloud Alcohol Strategy from Distribution to Brand Licensing

Hard Mtn Dew Producer Boston Beer, Lipton Hard Iced Tea Maker FIFCO to Retain Roles
February 27, 2024

PepsiCo is shifting its alcohol business strategy from distribution to brand licensing as the company looks to expand Hard Mtn Dew and Lipton Hard Iced Tea nationally at a faster pace, PepsiCo has confirmed to BD. Blue Cloud Distribution will be renamed...


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