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Home » Topics » News Alert » Alcohol

Alcohol
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Noteworthy Product Launches: July 25, 2023

July 25, 2023

Media personality and author Jay Shetty and his YouTuber wife Radhi Devlukia-Shetty have launched an adaptogenic, zero sugar sparkling tea brand called Juni in four flavors: Raspberry, Lemon Green Tea, Peach Green Tea, and Tropical Green Tea....


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Dueling Alcohol Models

July 25, 2023

What’s better: a Blue Cloud, or a Red Tree?

For the past decade, Coca-Cola and PepsiCo have diverged in the US when it comes to soft drink distribution strategy. Coke owns no soda distribution operations, leaving that in recent years to independent franchised bottlers. On the other hand, PepsiCo owns and operates most of its US bottling distribution system. Now that both companies are seeking a growth path through alcoholic beverages, their strategies in the US have diverged once again.

As you’ll read in today’s issue, PepsiCo is going all-in on the distribution of alcoholic beverages such as Hard Mtn Dew with its Blue Cloud Distribution subsidiary. The company appears...


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Coca-Cola Executive Details Red Tree Beverages Alcohol Subsidiary

Interview: ‘No Plan’ to Move Into Distribution
July 25, 2023

Coca-Cola has established a federally permitted alcohol subsidiary called Red Tree Beverages to further explore the US alcohol beverage business, Coke’s Chief of New Revenue Streams Dan White told BD in an interview. The unit, created late last year and “firewalled” from Coca-Cola’s non-alcoholic operations, is permitted to participate in marketing and strategy around ready-to-drink alcohol brands based on Coke trademarks that are produced by third parties including...


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PepsiCo’s Blue Cloud Executives Address Critics

Interview: 'We’re Created to Honor the Three-Tier System.’
July 25, 2023

Despite PepsiCo’s considerable work to keep its Blue Cloud alcohol distribution operation separate from its non-alcoholic business, the subsidiary has become a magnet for criticism as it forges new ground in the highly regulated and competitive US alcohol beverage market. In a new interview, Blue Cloud Distribution GM Emiliano Di Vincenzo, and Blue Cloud Chief Legal Officer Randy Liebowitz, said the organization has...


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Coke Creates Alcohol Subsidiary Called Red Tree Beverages

Firewalled, Permitted Entity Can 'Further Engage' in Alcohol Marketing and Strategy, Exec Says
July 14, 2023
Coca-Cola has established a federally permitted alcohol subsidiary called Red Tree Beverages to further explore the US alcohol beverage business, Coke’s Chief of New Revenue Streams Dan White told BD in an interview. The unit, created late last year and “firewalled” from Coca-Cola’s non-alcoholic operations, is permitted to...
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Briefs: July 12, 2023

July 12, 2023

A collection of recent developments from around the industry to keep you up to speed...


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Noteworthy Product Launches: May 26, 2023

May 26, 2023

Ale-8-One has launched a limited-edition Peach flavor of its ginger soda. The drink is sold in four-packs while supplies last.

Spindrift added a Peach Strawberry flavor to its juice-infused sparkling water lineup.

Fever-Tree has added...


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Noteworthy Product Launches: May 10, 2023

May 10, 2023

Coca-Cola’s Topo Chico sparkling water brand has launched a premium line infused with fruit juice and herbal extracts called Topo Chico Sabores. Flavors are Tangerine with Ginger, Blueberry with Hibiscus, and Lime with Mint.

Chamberlain Coffee, the bagged coffee brand founded by YouTube influencer Emma Chamberlain, has launched a line of ready-to-drink canned lattes through Walmart. Flavors are Cold Brew Latte, Mocha Latte, Cinnamon Bun Latte, and Vanilla Latte....


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Briefs: May 10, 2023

May 10, 2023
A collection of recent developments from around the industry to keep you up to speed...
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Opening Thoughts: April 19, 2023

April 19, 2023

Occasionally, my late grandfather drank an ice-cold Miller Lite after mowing his yard on a humid Memphis day. He’d pour it into a mug and tap in a bit of salt. He had quit any social drinking decades earlier, but that cold beer spelled refreshment to him.

Refreshment has never been my only reason for drinking beer. Which is probably why the appeal of non-alcoholic beer has puzzled me, especially at the same price as a regular beer. Beer commands the price it does in part because of the functionality of alcohol. For refreshment, I’ll take a sports drink, or a soda. That’s why I wrote in this column last year that I am a non-alcoholic beer skeptic. I write today to tell you that I am becoming a believer — with a caveat.

Recently, I found...


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