Sustainability | Beverage-Digest

Briefs: May 10, 2023

May 10, 2023

A collection of recent developments from around the industry to keep you up to speed...

Hoist Looks for Capital to Make Timely Retail Push

Brand Looks to Capitalize on ‘Rapid Hydration’ Trend Without Going Into 'Hole.'

February 16, 2023

’We’re Not Desperate,” Co-founder Says, Thanks to Military Focus.

Military-focused isotonic brand Hoist is on the hunt for outside investment capital to help fund a deeper and eventually wider push into traditional retail markets, according to the brand’s founders. Hoist currently derives more than half of its revenue from US military sales, Co-founder and President Kelly Heekin told BD in an interview. Outside of the armed forces, Hoist’s traditional retail footprint comprises about...

Briefs: February 1, 2023

February 1, 2023

A collection of recent developments from around the industry to keep you up to speed...

Briefs: December 19, 2022

December 19, 2022

A collection of recent developments from around the industry to keep you up to speed...

Briefs: September 22, 2022

September 22, 2022

A collection of recent developments from around the industry to keep you up to speed...

Briefs: September 7, 2022

September 7, 2022

A collection of recent developments from around the industry to keep you up to speed...

Closer Look: Air Up Promises “Scent-Flavored” Water

Spoiler: The PepsiCo-Backed ‘Retronasal Smell’ Technology Works

August 18, 2022

BD recently wrote about the U.S. launch of Air Up, the German maker of a refillable bottle that uses pods to flavor plain water by smell instead of taste. PepsiCo is an investor in the company, which describes its technology, based on a scientific concept called “retronasal smell,” this way: “The flavored air travels from your mouth up to your olfactory center, where it’s perceived as flavor.” From packaging to materials, Air Up embodies an assortment of beverage trends that resonate with Gen Z and Millennial consumers: Healthfulness, design, personalization, technology, and sustainability. To better understand the Air Up offering, BD bought and used the product, which the...

Briefs: August 2, 2022

August 2, 2022

A collection of recent developments from around the industry to keep you up to speed...

Opening Thoughts: June 7, 2022

June 7, 2022

You’ll note an extreme focus on carbonated soft drink pricing in today’s newsletter. That’s because there is no shortage of news, and soft drinks remain a massive and profitable category for US manufacturers and retailers.

On page 7, bottlers discuss the recent Memorial Day holiday weekend and how soda consumers and retailers are responding to higher list prices and fewer “hot” promotional deals. BD shares what we learned from an informal survey. The news so far is positive, even if precarious.

On page 10, we publish our annual soft drink concentrate pricing review, which reflects the inflationary environment facing the industry and its stakeholders. Increases for major soda brands like Coca- Cola, PepsiCo, and Dr Pepper as high as...