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Admiral Sues PepsiCo

Bottler Declined To Sign E-commerce Contract
July 15, 2020

Pepsi bottler Admiral Beverage has sued PepsiCo in a federal court in Wyoming. In the July 6 lawsuit, the bottler alleges that PepsiCo plans to “improperly terminate ," ...


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Monster Unleashed. What's Next For Coke And Monster?

June 9, 2020

Starting this weekend, Monster Beverages will be free to sell everything from soft drinks to bottled waters outside the Coke system anywhere in the world, including in the US. The contractual waypoint has set off speculation...


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C-Stores: Early May Data Show Carbonated Uptick

May 19, 2020

Carbonated soft drink demand in the US convenience retail channel grew during the week ending May 3 for the first time since early March, according to data from IRI. The data in the first table for the week ending May 3 is excerpted from a new CPG Demand Index produced by IRI. The data in the second table is excerpted from IRI’s companion CPG Inflation Tracker for the same week ending May 3...


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Bottlers Assess 2020 Outlook

COVID-19 Disrupts
May 6, 2020

As April came to a close amid the COVID-19 crisis, BD spoke to beverage bottlers about their expectations for the rest of the year. Here are a few observations based on those discussions...


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Bang+Pepsi

PepsiCo to Distribute Bang Energy in US

Also Closes $3.85 Billion Rockstar Energy Acquisition
April 28, 2020

PepsiCo just announced an exclusive agreement to distribute Bang Energy in the US. The deal, effective immediately, comes as PepsiCo also has closed the $3.85 billion acquisition of Rockstar Energy. Terms of the agreement with Bang owner VPX Pharmaceuticals...


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Briefs: April 14, 2020

April 14, 2020

COVID-19 UPDATES. States have been expanding access to online grocery delivery and pickup service for SNAP recipients in response to safety concerns during the...


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Canopy Launches RTD Sports Drink

April 14, 2020

A sports drink brand backed by cannabis producer Canopy Growth and with potential access to the beer distribution network of Constellation Brands is preparing to launch its first ready-to-drink product next month. Toronto-based BioSteel Sports Nutrition, known for its powdered pink beverage, wants to...


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View From New York: Big Geyser COO Expects Covid-19 to Cut Sales In Half

April 1, 2020

New York is one of the hardest hit COVID-19 regions in the world. It’s also the home to Big Geyser, one of the largest and most important independent beverage distributors (and incubators) in the US. The company serves almost 13 million consumers in New York City’s five boroughs and the counties of Nassau, Suffolk and Westchester. BD spoke this week to Big Geyser COO Jerry Reda to find out how the company is responding to the crisis. He estimated that only about...


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By The Numbers: Covid Sales Spikes Go Beyond Water

April 1, 2020

Pantry loading this month by US consumers reacting to the COVID-19 crisis wasn’t limited to large hydration categories, according to all-outlet US data provided to BD by Nielsen. As shown in the table on the next page, categories and segments ranging from carbonated soft drinks to kombucha saw significant...


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Tracking COVID-19 : Live Updates

The Beverage Industry Perspective
March 31, 2020
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As consumers reacted in March to the spread of the COVID-19 coronavirus, Beverage Digest provided live updates on the impact to the US non-alcoholic beverage industry. Here is that coverage in its entirety.


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