Soda Brands. According to brand level Nielsen data cited by Goldman Sachs for the 4-week period (not in table), Coke’s soda sales grew +13.6%, PepsiCo’s grew +11.5% and Keurig Dr Pepper’s grew +20.5%. In all three cases, pricing grew as dollar sales growth outpaced volume growth of +10.8%, +9.2% and +15.3% respectively. Private label declined by dollars -0.1% and volume -3.5%.
Water. Bottled water stockpiles accumulated by consumers in March appear to be dwindling. Bottled water sales declined -1.2% during the four-weeks ending June 13, which was far slower than the -7.0% decline seen during the 12-week period. Sales increased during the 1-week period. As shown in the table, sports drink and energy drink sales also gained and accelerated during the four-week period as states lifted stay-at-home orders, which likely boosted traffic in immediate channels such as convenience stores. Sports and energy rely heavily on the convenience channel.
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