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Home » Q&A: New BodyArmor CEO Muyshondt to Go Deep on Coke Bottling Network
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Q&A: New BodyArmor CEO Muyshondt to Go Deep on Coke Bottling Network

Expects No. 2 Sports Drink Brand to Double Sales Within Four to Five Years

May 9, 2022

Late last month, former Chobani executive Federico Muyshondt took over as CEO
of BodyArmor, the sports drink and electrolyte water company that Coca-Cola purchased
in full last November. Born in Miami and raised in El Salvador, Muyshondt recalls his early introduction to the shiny US consumer packaged goods market by way of...

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