Keurig Dr Pepper, Nutrabolt Look to ‘Supercharge’ Energy Category with C4
KDP CEO Says Investment, Distribution Deal to Unlock C-Stores, Cold Placements
December 19, 2022
Keurig Dr Pepper followed its surprise $50 million November investment in Athletic Brewing with a far larger deal in December – an $863 million investment in C4 performance energy drink maker Nutrabolt. KDP also becomes Nutrabolt’s long-term sales and distribution partner. While ready-to-drink C4 ...