Boston Beer CEO Says Trial ‘Higher Than I’ve Ever Seen.’ Scarcity, Cross-Border Sales Likely Bolstering Demand. Boston Beer’s Hard Mtn Dew, distributed by PepsiCo’s Blue Cloud unit, has now expanded to...

Stocks for the top-3 US soft drink makers outperformed the S&P 500 Index during the first quarter of this year as investors took some comfort in unprecedented price elasticities that helped blunt higher costs. In addition, concerns of an inflation-driven US recession pushed investors toward...

A collection of recent developments from around the industry to keep you up to speed...

Coca-Cola and PepsiCo began to recover in 2021 from the previous year’s pandemic- stricken global beverage market. Increased mobility last year after Covid-19 lockdowns led to growth in most markets, helped by a favorable comparison. The table below shows results for selected markets as reported by Coca-Cola and PepsiCo in their respective annual regulatory filings.

Red Bull was the “growth leader” among large US consumer packaged goods companies last year, according to a newly released report by IRI and Boston Consulting Group. The global energy drink maker grew...

Last year’s US carbonated soft drink market notched unprecedented retail pricing growth, driving up category dollar sales by +8.1% on volume that declined -1.1%, according to BD data. As the table below shows, CSD pricing jumped +9.3% in 2021, which represented...

A collection of recent developments from around the industry to keep you up to speed...