A year ago, I wrote that US beverage bottlers saw no “competitive stupid” retail soft drink pricing, as one person put it, during the Memorial Day weekend. This year, a quick informal survey of supermarket circulars across the country finds the same rational promotional landscape, even as pricing remains elevated.

Consumers can grab 12-packs of...

An entrepreneur with experience in foodservice, consumer packaged goods distribution, and technology has collaborated with Reyes Coca-Cola Bottling on a new digital platform to enable brand owners to capture realtime sales data directly from customers. Such a system would be especially useful when it comes to non-chain or independent stores and restaurants that fall outside the...

The following is transcript of Beverage Digest's podcast, The Breeze, Episode 4. Duane Stanford invites beverage industry expert (and former Beverage Digest publisher) John Sicher to discuss soda pricing power.

PepsiCo’s Blue Cloud alcohol distribution subsidiary will not acquire Corwin Beverage’s beer distribution business in southwest Washington state, Corwin CEO Keith Richards confirmed to BD. PepsiCo’s recent agreement to buy back Corwin’s Washington-based Pepsi franchise (see Territory Changes & Deals) sparked speculation as to whether PepsiCo would acquire Corwin’s beer business to distribute Hard Mtn Dew and perhaps...

LRB Share is Key Metric for PepsiCo Beverages North America, PepsiCo CEO Says.

Private Label Results. Top-10 Brand Performance. Dew Lags in C-Stores.

The US carbonated soft drink category at retail generated pricing growth of almost +15% in 2022, according to new BD data. Volume declined a modest -1.9% as most CSD makers found success extracting latent value from their brands and offsetting across-the-board cost inflation. As shown in the table...

Bodyarmor-Powerade a ‘One-Two Punch’ Vs Gatorade With Two-Tier Pricing

BodyArmor leaders will look to double the brand’s awareness and make it a household name now that they have completed an integration with Coca-Cola’s Powerade, BodyArmor Sports Nutrition CMO Matt Dzamba told BD in an exclusive interview. “We can't just be a brand that athletes of the Nth degree understand,” he said of BodyArmor. “So we're widening the aperture and speaking to a broader audience, like gatekeepers and active adults.” He also said...