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Home » Topics » Financial

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Richard’s Rainwater Turns Showers into Growth Spurt

Decades-Long ‘Hobby’ Looks to Capitalize on Consumer Desire for Canned Water
February 1, 2023

Brand Backed By Former Hedge Fund Owner, Major League Pickleball Founder

Richard’s Rainwater has spent the last couple of years making sure the brand won’t be ignored. Fresh off a 2021 Series A funding round that was north of $10 million, the Austin, Texas-based packager of actual rainwater has been expanding shelf presence at retailers including Kroger, Albertson’s and HEB, adding production capacity, and executing an aggressive publicity campaign. If you hadn’t heard of the still nascent brand previously, you’d be...


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Pepsi Buffalo Rock Adds Counties to Landmark KDP Distribution Agreement

February 1, 2023

Bottler Also Executing $300M Optimization Plan

Pepsi and Dr Pepper bottler Buffalo Rock has added 10 east Alabama counties to its landmark 2020 deal with Keurig Dr Pepper to pick up brands including...


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Top-3 Soda Makers, Monster Beverage Beat S&P 500 in 2022 Despite US Stock Market Rout

Bear Market Overcomes Retailers Amazon, Target, Costco, Walgreens
January 12, 2023

During last year’s bear market, the S&P 500 index fell nearly -20%. Still, the share prices for both Coca-Cola and PepsiCo outperformed the broader market to end the year at +7.4% and +4.0%, respectively. Monster Beverage’s +5.7% gain also beat...


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New Keurig Dr Pepper Partner Tractor Beverage Sees Organic RTD in Future

Until Then, Brand Targets C-store Channel for Fountain Agua Fresca, Soda, Frozen Drinks
January 12, 2023

CEO Says Tractor ‘Not Looking to Get into Any Battle’ With Soda Giants. 

Tractor Beverage, the maker of organic, non-GMO bubbler drinks for fast-casual restaurant chains such as Chipotle, has its eye on the ready-to-drink beverage market as part of its new partnership with Keurig Dr Pepper, Tractor CEO Kevin Sherman told BD. Initial internal discussions could begin as early as this quarter, although a timetable for any RTD decision or launch..
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Beverages Executives, Stock Analysts Optimistic About CSD Pricing Growth in 2023

Category Pricing ‘Still Has Some Legs,’ Bottler Says. Category ‘Still Affordable,’ Says Another
January 12, 2023

The big story of 2022 was surprisingly low price elasticities in the US for carbonated soft drinks as manufacturers raised prices to offset runaway costs for everything from labor to packaging. At retail last year, CSD pricing jumped almost +14.8% last year, driving category dollar sales up more than...


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Opening Thoughts: January 12, 2023

January 12, 2023

During an interview at Future Smarts last month, a Wall Street analyst said he would have been laughed off the stage several years ago had he predicted US carbonated soft drink pricing growth of +15% without a troubling pullback in volume. No one is laughing now.
             Consumer acceptance of significant pricing growth across major beverage categories has shocked even the most seasoned industry watchers. Despite the price escalation, CSD volumes declined at a manageable -1.4% last year. Energy drink makers, who are generally slower to boost prices in a booming category with lots of new entrants, raised pricing by +6.3% and still added +3.5% more volume.
While Sports drink category ...


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Briefs: January 12, 2023

January 12, 2023

A collection of recent developments from around the industry to keep you up to speed...


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Keurig Dr Pepper, Nutrabolt Look to ‘Supercharge’ Energy Category with C4

KDP CEO Says Investment, Distribution Deal to Unlock C-Stores, Cold Placements
December 19, 2022

Keurig Dr Pepper followed its surprise $50 million November investment in
 Athletic Brewing with a far larger deal in December – an $863 million investment in C4 performance energy drink maker Nutrabolt. KDP also becomes Nutrabolt’s long-term sales and distribution partner. While ready-to-drink C4 ...



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Non-Carb Categories Ride Pricing Growth for First-Nine Months of 2022

Sports Drinks Pricing Jumped +14.2%. Modest -1.4% Volume Decline
November 22, 2022

Major US non-carbonated beverage categories generated higher pricing at retail during the first nine months of 2022, which lead to dollar gains in all categories tracked by BD. While volume fell for all categories except plain bottled water, the declines did not show accelerated erosion compared to the six-month trend. Sports drinks and plain bottled...


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Beverage Industry Leaders to Share Growth Strategies During Future Smarts on Dec. 5 in NYC

Registration Window Quickly Closing. Seats Available.
November 18, 2022


We’re excited to share with you details of this year’s Dec. 5 Future Smarts conference. The 2022 event will take place live and in person in New York City. The program features accomplished and knowledgeable experts in the world's most profitable beverage market. We’ve designed an outstanding program and speaker lineup to help shed light on this unprecedented time in the beverage industry - both the challenges and opportunities.

Through a series of fast-paced speaker interviews, we review the year to understand what mattered most and break new ground on what to expect next. We identify urgent trends and market forces that will drive business performance during the next three to five years – or longer.  Here’s a look at what to expect.


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