We thought we’d have some fun in today’s newsletter reminiscing about the 40th anniversary of Coca-Cola’s dramatic reversal of the New Coke formula change in 1985. Check out the story on page 11. Beverage Digest Founder Jesse Meyers writes about a meeting in Rye Brook, New York with Coke legends Roberto Goizueta and Donald Keough, where the executives confirmed the top-secret New Coke project. You can also read (and see) Beverage Digest’s original reports on the New Coke launch and the company’s reversal less than three months later.
I returned last week from a 2,000-mile motorcycle trip to a Harley-Davidson rally in Springfield, Missouri. For those interested, I ride a 2025 Street Glide Ultra. Our route took us through Tupelo, Mississippi to see Elvis’ birth home, and then to Elvis’ Graceland...
US Energy drink category growth at retail accelerated during the first quarter of this year following a sluggish 2024, according to BD data. The category posted sales growth of...
Soda Category Volume, Dollars Up. Private Label Surges
May 22, 2025
In a flip-flop, regular Pepsi-Cola outperformed regular Coca-Cola at US retail during the first quarter of this year, according to BD data. As shown in the...
ABOUT THIS REPORT AND BD’S FACT BOOK, 30TH EDITION. This report is a snapshot of BD’s newly-published Fact Book, 30th Edition. Fact Book offers a comprehensive view of US liquid refreshment beverage industry sales performance by brands, company, and category. Annually, BD compiles estimated volume and value sales data for the US liquid refreshment beverages (LRB) market, as well as categories including carbonated soft drinks (CSD), and energy drinks. The data included in BD’s Fact Book and in this special issue synopsis estimates beverage sales for all measured and unmeasured channels, including packaged retail, fountain, and vending. The fountain channel includes restaurants, sports and entertainment venues, and other foodservice outlets. In recent years, BD has added chilled juice to the annual Fact Book and to this report.
We just released the 30th Edition of the Beverage Digest Fact Book, detailing 2024 all-channel sales results across the US non-alcoholic beverage industry. Unlike the quarterly retail data published in BD’s newsletter, this data set covers ready-to-drink packaged and fountain drinks across all channels, including retail stores and foodservice outlets.
Today’s special issue is a top-level view of that annual all-channel Fact Book report. It provides a snapshot of the intense competition within the U.S. non-alcoholic beverage business. The following newsletter pages cover major beverage companies, categories, trademarks, and brands. It’s a quick reference guide to how the biggest players are performing in liquid refreshment beverages, with an emphasis on carbonated soft drinks...
Sources: Possible Shift Coming for Independent Pepsi Bottlers, Too
February 18, 2025
PepsiCo Beverages North America has struck an agreement with contract packager Niagara for the production and distribution of Aquafina case pack bottled water in the US, PBNA has confirmed to BD. Niagara will produce...
Concentrate list pricing for flagship Coca-Cola, Diet Coke, Sprite, Coca-Cola Zero Sugar and other carbonated soft drinks produced by US Coke bottlers rose...