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Home » Topics » Energy

Energy
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Expo West 2023: Live Updates

What's Next for Functional Beverages
March 7, 2023

Beverage Digest is walking the show floor along with about 65,000 other attendees at Expo West in California this week. We'll investigate natural ingredient trends that could one day drive the growing and profitable functional packaged beverage market. We're also looking for what's new within existing ready-to-drink segments and product lines, and talking to the founders and leaders who propel the sector.

We'll share our observations in live updates here, so check back through the next couple of days.

Subscribers can email us if there is something specific you'd like to ask about. For those attending the show, feel free to send any noteworthy observations as well.


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Briefs: March 2, 2023

March 2, 2023
A collection of recent developments from around the industry to keep you up to speed...
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Territory Changes and Deals: February 16, 2023

February 16, 2023
A collection of key deals from around the industry so you don't miss a beat...
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Briefs: February 1, 2023

February 1, 2023
A collection of recent developments from around the industry to keep you up to speed...
Read More

Monster to Develop Small Brands In-House with Coke’s Blessing

Monster Targets Liquid Death, Celsius, Hard Mtn Dew With 2023 Launches
February 1, 2023

The Beast Unleashed Alcohol Offering to Walk Careful Line, CEO Makes Clear

Monster Beverage executives announced they will use a new in-house non-alcoholic beverage incubator called Monarchy to distribute brands that aren’t yet large enough for partner Coca-Cola’s direct store delivery system. Monarchy will be operated out of...


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Opening Thoughts: January 12, 2023

January 12, 2023

During an interview at Future Smarts last month, a Wall Street analyst said he would have been laughed off the stage several years ago had he predicted US carbonated soft drink pricing growth of +15% without a troubling pullback in volume. No one is laughing now.
             Consumer acceptance of significant pricing growth across major beverage categories has shocked even the most seasoned industry watchers. Despite the price escalation, CSD volumes declined at a manageable -1.4% last year. Energy drink makers, who are generally slower to boost prices in a booming category with lots of new entrants, raised pricing by +6.3% and still added +3.5% more volume.
While Sports drink category ...


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Keurig Dr Pepper, Nutrabolt Look to ‘Supercharge’ Energy Category with C4

KDP CEO Says Investment, Distribution Deal to Unlock C-Stores, Cold Placements
December 19, 2022

Keurig Dr Pepper followed its surprise $50 million November investment in
 Athletic Brewing with a far larger deal in December – an $863 million investment in C4 performance energy drink maker Nutrabolt. KDP also becomes Nutrabolt’s long-term sales and distribution partner. While ready-to-drink C4 ...



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Briefs: November 22, 2022

November 22, 2022

A collection of recent developments from around the industry to keep you up to speed...


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Briefs: November 9, 2022

November 9, 2022

Bang Energy, whose parent company has filed for bankruptcy protection, announced today that it will expand to the UK and Ireland. Meanwhile, the brand told retailers and distributors last week that the words “Fuel Your Destiny” will replace “Super Creatine” at the top center of the brand’s


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Court Filing: Bang Energy Creditors Include Monster, PepsiCo, KDP, 7-Eleven, Target, Various Suppliers

October 11, 2022

Bang Energy owner Vital Pharmaceuticals (VPX) filed for bankruptcy protection in Florida on Monday, Oct. 10.  According to a court filing, VPX's top 30 non-insider, unsecured creditors are owed more than $700 million. Some of the creditors' claims are under dispute by VPX or in litigation. According to the court document (available here), VPX's creditors include:


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