Talking Rain has launched a Starburst line of Sparkling Ice flavors based on the taffy-like candy. The flavors are Cherry, Lemon, Orange, and Strawberry and the drink is formulated to have a “creamy, candy mouthfeel,” according to Talking Rain...
Introduction Comes as BodyArmor Adds Zero Sugar Option
January 31, 2024
Ghost, the sports nutrition company that partnered with Anheuser-Busch for a canned energy drink, has now launched an expansion into bottled hydration. Ghost Hydration, launched officially on Monday, is intended to be...
Plus, Subscriber Bonus: Transcript of Future Smarts Influencer Economy Panel.
Red Bull topped a list of non-alcoholic beverage brands that reaped the highest return on investment on influencer marketing in 2023. That’s according to CreatorIQ, which helps brands track and manage influencer marketing programs. The firm developed a proprietary metric called Earned Media Value (EMV) to benchmark and evaluate the effectiveness of influencer campaigns in engaging consumers. Red Bull’s
Finished Non-Carb, Energy Beverages Also Decelerated
January 18, 2024
GREEN SHEETS included: Concentrate-Pricing-2024-01-18Concentrate list pricing for flagship Coca-Cola, Diet Coke, Sprite, Coca-Cola Zero Sugar and other carbonated soft drinks produced by US Coke bottlers rose +5.8% starting Jan. 1, according to BD sources. The increase is far less than the +27% increase implemented last July to cover higher input and product costs. At PepsiCo, concentrate pricing for brands including Pepsi, Pepsi Zero Sugar, Diet Pepsi, Mtn Dew and other CSDs produced by...
Lemon Perfect has launched a 15.2-oz bottle for a suggested retail price of $2.29. The brand also is adding flavors Blueberry, Coconut, and Watermelon.
Sanpellegrino has launched a new line of Zero Grams Added Sugar Italian Sparkling Drinks in flavors Blood Orange, Lemonade, Peach & Clementine, and Pomegranate & Orange for $6.99 per six-pack of 11.5-oz cans.
Suja Organic, the fresh pressed juice company that previously held a minority investment from Coca-Cola
Coke North America President Mann to Keep Volume Pressure in Focus.
PBNA Supply Chain Chief Jordan Talks AI, Automation, Electric Trucks.
Whitmore Intent on Territory Optimization. Watching U.S. Alcohol Sector.
December 19, 2023
Beverage Digest hosted its annual Future Smarts conference in New York on Dec. 11. The day’s lineup of speakers included leaders from three of the largest US beverage companies — Coca-Cola, PepsiCo, and Keurig Dr Pepper. The executives sat for interviews on stage with Beverage Digest Editor & Publisher Duane Stanford. Below are highlights from those discussions. Takeaways from other sessions will be featured in subsequent issues of this newsletter...
Coke Spiced, BodyArmor Zero, Bubly Burst, Dr Pepper Creamy Coconut Among Coming Launches
October 12, 2023
This year’s NACS expo for convenience store operators, held last week in Atlanta, provided a first look at product innovation from beverage makers in advance of Spring shelf resets. Buyers from both chain and independent small-store retailers attend the show. NACS is the primary trade association for the global convenience and fuel retailing industry. BD attended the event to walk the show floor. Here are some of the newest products shown: